How Much Revenue Does the NBA Generate?
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The NBA is a professional basketball league in North America. The NBA generates a lot of revenue from different sources.
The NBA’s global reach
The National Basketball Association (NBA) is the premier professional basketball league in North America, and is widely considered to be the premier men’s professional basketball league in the world. It has 30 franchised member clubs, 29 in the United States and 1 in Canada. The NBA is one of the four major North American professional sports leagues, which also includes Major League Baseball (MLB), the National Football League (NFL), and the National Hockey League (NHL).
The NBA generated $8.76 billion in revenue during the 2017-18 season, up from $7.4 billion during the 2016-17 season. The league generated $5.9 billion in national television and digital rights fees, $1.2 billion in local television and radio fees, and $1.65 billion in ticket sales. The NBA also generated $716 million in revenue from sponsorships and $561 million from merchandising sales during the 2017-18 season.
The NBA’s global reach is also evidenced by its growing popularity outside of North America. In China, for example, the NBA has 500 million fans, according to a league statement released in 2016. And that number is only expected to grow as the league continues to expand its footprint globally through partnerships with China’s Basketball Association and tencent Holdings Ltd., Asia’s largest internet company.
The NBA’s domestic revenues
The NBA generate a lot of their revenue from domestic sources such as ticket sales, broadcasting fees, and merchandise sales. In the 2016-2017 season, the NBA generated $5.9 billion in revenue, which was a record at the time. Of that $5.9 billion, 60% came from domestic sources. That means that the NBA generated about $3.5 billion from domestic sources in the 2016-2017 season.
The NBA’s international revenues
The National Basketball Association (NBA) is a professional basketball league in the United States. The NBA is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men’s professional basketball league in the world.
The NBA generates revenue from a variety of sources, including ticket sales, merchandise sales, broadcast rights fees, and sponsorship agreements. The league’s international revenues are growing rapidly and are now an important part of the NBA’s overall business.
In the 2017-18 season, the NBA generated $7.4 billion in total revenue. Of that total, $2.1 billion came from international sources, representing 28% of the league’s total revenue. The majority of the NBA’s international revenues come from broadcast rights fees and sponsorship agreements.
The NBA has a global presence, with games and programming airing in over 200 countries and territories in 47 languages. The league also has offices in China, India, Brazil, Europe, Africa, and Mexico.
The NBA has been working to grow its brand internationally for many years, and its efforts have paid off handsomely. The league is now more popular than ever around the world, and its international revenues are growing at a rapid pace.
The NBA’s TV rights revenues
ESPN’s “Monday Night Football” and TNT’s “Thursday Night Football” both generate around $1.9 billion in annual revenue for the NFL, while CBS, NBC and FOX rake in a combined $1.6 billion for their Sunday afternoon games, according to Forbes. In total, the NFL pulls in $4.95 billion annually from its various TV partners. The NBA doesn’t release its specific TV numbers, but according to Forbes, it brought in an estimated $2.6 billion from television partners ESPN/ABC and TNT in 2016-17. That’s a significant jump from the reported $930 million the league generated from TV rights deals in 2010-11.
The NBA’s merchandising revenues
The NBA’s merchandising revenues are generated from the sale of officially licensed products bearing the league’s logos and player likenesses. Licensees include manufacturers and retailers of apparel, footwear, toys, home goods, and electronic equipment, among others. The NBA has Hundreds of licensees around the world that sell millions of dollars’ worth of merchandise bearing our trademarks every year. The NBA’s merchandising business is a multi-billion dollar industry.
The NBA’s digital revenues
Since the 2017-18 season, the NBA has generated $1.5 billion in revenue from its various digital businesses, which include NBA TV, NBA League Pass, andNBA.com, according to a report from media research firmPQ Media. This is up from $1.2 billion in 2016-17 and $0.9 billion in 2015-16.
In terms of all digital revenues, the NBA is second only to the NFL, which generated $2.7 billion in 2017-18. Major League Baseball is a distant third with $0.6 billion, followed by the NHL with $0.4 billion and MLS with $0.3 billion.
PQ Media’s report also found that the average American spends more than four hours per week engaged with digital NBA content, which is up from three hours in 2016-17 and two hours in 2015-16.
The NBA’s other revenues
In addition to the television deal, the NBA generates revenue from several other sources. One is ticket sales, which have been declining in recent years. Another is merchandising, which includes the sales of things like jerseys and other team apparel. The league also generates revenue from sponsorship deals and from its share of the revenue generated by the sale of tickets to the NBA Finals.
