How to Create an Esports Logo That Will Win You Games
Contents
An esports logo is more than just a cool design- it’s a symbol of your team that will help you win games. Learn how to create an esports logo that will make your team proud.
Do your research
Before you start creating an esports logo, it’s important to do your research. This means you should spend some time looking into what other teams in your game are doing, as well as what logos in other professional sports look like. You want to create something that is unique to your team, but also professional and recognizable. Take some time to look at examples and gather inspiration before you start designing.
Know your audience
As with any branding project, understanding your audience is critical to success. In the world of esports, there are a few key demographics you need to be aware of.
First, there are the players themselves. These are the people who will be wearing your logo on their jerseys and using your products. It’s important to understand what they look for in a brand and what their motivations are.
Next, there are the fans. These are the people who will be cheering for the team and supporting them through thick and thin. It’s important to create a logo that they can identify with and that represents their favorite team in the best possible light.
Finally, there are the sponsors. These are the companies that provide funding for teams and help to make esports possible. They’re looking for a return on their investment, so it’s important to create a logo that will appeal to them and help to attract more sponsors in the future.
Know your competition
Any successful sports team needs to know their competition, and the same goes for your esports organization. You can learn a lot about what kind of logo will work for your team by studying the logos of other successful esports teams in your game or genre. If you’re not sure where to start, try looking at the logos of the teams that placed in the top 3 of recent tournaments in your game.
Take note of what elements these logos have in common, and also pay attention to what makes each logo unique. For example, many esports logos incorporate gamer culture imagery like gaming controllers or headset mics, while others keep things simple with a stylized wordmark or monogram. As you study other logos, think about what kind of look would work best for your team and help you stand out from the competition.
Define your goals
Before you start, you need to have a clear idea of what you want your logo to represent. Do you want it to be simple or complex? serious or fun? modern or traditional? cute or tough? You need to have a clear idea of who your target audience is and what they want to see in an esports logo. Once you have a good idea of what you want, you can start sketching out some ideas.
What do you want your logo to achieve?
An effective eSports logo accomplishes several things. First and foremost, it catches the eye and is easy to remember. It should be unique enough to stand out from the competition, but not so outlandish that it doesn’t look credible.
Your eSports logo should also be flexible enough to work in a variety of contexts. It will be used on everything from social media to team uniforms, so it needs to look good in small sizes and on a variety of background colors.
Last but not least, an effective eSports logo conveys the essence of your team or organization. It should capture the spirit of competition and convey the values that are important to you.
Choose your colors
Your colors are important for your esports logo because they will be one of the first things that people will notice. You want your colors to be eye-catching and memorable, but you also want them to be meaningful. For example, if you are a gaming team, you might want to use the colors of your favorite game.
What colors will resonate with your audience?
Color theory is a science in itself. If you’d like to go deep, we recommend checking out Design Seeds. But, for the purposes of creating an esports logo, we’ll give you a quick overview with some tried and true color combinations that will help you get started.
First, identify the meanings of the colors you’re considering. Different cultures attribute different meanings to colors, so this is an important first step. Second, decide which emotions you want your logo to evoke. Do you want to be seen as trustworthy? Dynamic? Innovative? Once you have a good handle on those two elements, you can start to zero in on which colors will work best for your esports logo.
Some classic color combinations that work well for logos are:
-Blue and Orange
-Red and Yellow
-Purple and Yellow
-Green and Blue
Find the right designer
Esports logos are quite different from traditional sports logos. They often feature muted colors and simple designs that can be easily replicated on team jerseys and other merchandise. If you’re looking to create an esports logo, it’s important to find a designer who understands the esports industry and can create a logo that will appeal to your target audience.
How to find a designer who understands esports
With the industry booming, more and more creatives are looking to get involved with the world of esports. However, as with any niche, it takes a certain level of understanding to create graphics that will resonate with fans and players.
Whether you’re starting an esports organization from scratch or simply rebranding an existing one, here are a few tips on how to find a designer who understands esports and can create a logo that will help you win games.
1.Look for someone who is already a fan of esports.
If you can find a designer who is already a fan of esports, then you’re off to a good start. They’ll likely have some knowledge of the industry and be up-to-date with the latest trends. They’ll also be able to bring some fresh ideas to the table.
2.Check out their previous work.
Of course, it’s not enough for a designer to simply be a fan of esports – they also need to have the skillset to back it up. When looking at designers, make sure to check out their previous work to see if they have experience designing for the gaming industry (or another relevant industry).
3.Make sure they understand your target audience.
It’s not enough for a designer to simply understand the world of esports – they also need to understand your target audience. After all, what works for one team might not work for another. For example, if you’re targeting a more casual audience, then you might want something that’s more lighthearted and fun; whereas if you’re targeting a more hardcore audience, then you might want something that’s darker and more edgy.
4.Get them involved in the discussion from early on.
Once you’ve found a designers that meet all of the above criteria, it’s time to start discussing your project with them in detail. At this stage, it’s essential that you involve them in the discussion from early on so they can get an understanding of your vision and what direction you want to take things in. Only then will they be able to create something that truly reflects your organization
Get feedback and revise
Creating an esports logo may seem like a daunting task, but it doesn’t have to be. As with any design project, the first step is to understand your audience and what would appeal to them. Once you have a good understanding of that, you can start sketching out some ideas. After you have a few designs, it’s important to get feedback from your team and revise accordingly. With a little bit of effort, you can create an esports logo that will help you win games.
How to get constructive feedback on your logo
feedback is essential for any designer, especially when working on something as important as an esports logo. A good way to get feedback is to post your work-in-progress logo on a design forum or online community and ask for people’s thoughts.
When requesting feedback, be sure to be specific about what you want to know. For example, you might ask:
-Do you think the logo is easily recognizable?
-Do you think the colors work well together?
-Do you think the logo looks professional?
-Do you have any suggestions on how I could improve the logo?
Once you’ve received some feedback, it’s time to revise your design accordingly. Make sure to thank the people who took the time to give you their opinion – they’re helping you create a better esports logo!