How To Get Your Esports Team Sponsored?
Contents
Do you have an esports team that you’re hoping to get sponsored? If so, you’ll need to make sure you’re following the right steps. Check out this blog post to learn how to get your esports team sponsored.
Introduction
Sponsorships are a vital part of any esports team’s success. Not only do they provide much-needed financial support, but they can also help teams to gain exposure and build their brand.
However, securing a sponsorship can be a challenge, especially for smaller teams or those just starting out in the competitive scene. In this article, we’ll give you some tips on how to increase your chances of getting sponsored.
1) Make sure you have a strong online presence.
In today’s digital world, it’s essential for esports teams to have a strong online presence. This means having an active and engaged social media following, as well as a well-designed website that potential sponsors can easily find and learn more about your team.
2) Create quality content that showcases your team’s skills and achievements.
Sponsors are more likely to be interested in teams that are regularly creating quality content that highlights their skills and achievements. This could include match highlights, player profiles, team stories, and more. Not only will this help you to stand out from other teams who are vying for sponsorships, but it will also show potential sponsors that you’re serious about your esports career and committed to promoting your team.
3) Have a professional attitude and approach.
When contacting potential sponsors or meeting with them in person, it’s important to always maintain a professional attitude and approach. This means being polite and respectful, as well as putting your best foot forward in terms of presentation (e.g., having a well-designed media kit). Sponsors are more likely to take teams seriously if they come across as being organized and professional.
4) Seek out companies that are already sponsoring other esports teams or athletes.
Do some research on which companies are already sponsoring other esports teams or athletes in your game/scene. These companies are likely to be more familiar with the industry and more open to sponsoring another team or athlete in your game/scene.
5) Attend sponsored events and tournaments. Attendees of these events will likely have higher success rates when reaching out for sponsorship due its already present connections within the industry as well as providing prime opportunities to network with various professionals including those working for the sponsor company itself
Why do brands sponsor esports teams?
As the industry continues to grow, more and more brands are taking notice of the potential sponsorships in esports. But why? Why would a company want to invest in something like esports when there are so many other marketing channels out there?
Well, for starters, esports offers brands a way to reach out to a very specific and engaged audience. In fact, according to Newzoo’s Global Esports Market Report, the esports audience will reach 653 million people in 2020. And of that audience, 77% are between the ages of 13-34.
This is an incredibly valuable demographic for brands because they are notoriously hard to reach through traditional marketing channels. They don’t watch TV, they don’t read newspapers, and they are very skeptical of advertising. However, they are passionate about gaming and they are very active on social media and streaming platforms.
So if a brand can find a way to align itself with an esport team or tournament, they will have a direct line to this hard-to-reach demographic. Sponsoring an esports team is also a way for brands to show that they are “hip” and “with the times”. It shows that they understand the importance of gaming and that they are willing to invest in this growing industry.
And finally, sponsoring an esports team is a way for brands to get involved in something that is truly global. The beauty of esports is that it knows no boundaries. It is watched and played by people all over the world regardless of age, gender, or nationality. So if a brand wants to expand its reach outside of its home market, sponsoring an esports team is a great way to do it.
How to get your esports team sponsored
It can be difficult to get your esports team sponsored. You need to have a large enough fanbase, be active on social media, and have a good record. However, there are a few things you can do to increase your chances of getting sponsored. Let’s take a look.
Create a professional and attractive website
Your website is one of the first places a potential sponsor will look when they are considering sponsoring your team. You want to make sure that your website is professional and attractive, as this will give sponsors a good impression of your team. Some things you can do to make sure your website is professional and attractive include:
– Use a clean and modern design
– Use clear and easy to read fonts
– Include important information such as your team’s history, achievements, and contact information
– Use high quality photos and videos
– Include a blog to show potential sponsors that you are active and committed to your team
Creating a professional and attractive website is a great way to show potential sponsors that you are serious about your esports team. By taking the time to create a well-designed website, you will be more likely to attract the attention of sponsors.
In order to get your esports team sponsored, you’ll need to create social media accounts and post regular content. You should also try to build up a following by streaming your gameplay on platforms like Twitch. Once you have a solid online presence, you can start reaching out to brands and businesses that might be interested in sponsoring your team.
It’s important to remember that sponsorships are usually based on marketing agreements. This means that, in exchange for financial support, the sponsor will receive some kind of advertising or promotion from your team. Therefore, it’s essential that you have a strong social media presence and a large number of engaged followers before reaching out to potential sponsors.
Make a sponsorship deck
Creating a professional-looking sponsorship deck is one of the most important steps in securing sponsorship for your esports team. A sponsorship deck is a document that contains information about your team, your players, your accomplishments, and why you would be a good fit for a particular sponsor.
There are a few key things to include in your sponsorship deck:
-An overview of your team, including information about your players, your results, and any other notable achievements
-A rundown of your social media numbers, including followers, engagement rates, and reach
-Details about your streaming setup and viewer numbers
-A list of the events you plan to attend and compete in
-An analysis of your target demographic and why they would be valuable to sponsors
-Media coverage you’ve received in the past, including links to articles, interviews, and video clips
Your sponsorship deck should be around 10 pages long and should be visually appealing—remember, first impressions matter! Once you’ve created your deck, you can start reaching out to potential sponsors.
Reach out to brands
The first step is to reach out to brands that you think would be a good fit for your team. Make sure to do your research and only reach out to brands that are relevant to your team and your game. You can either contact the brands directly or go through an agency that represents them.
When reaching out, be sure to explain why you think your team would be a good fit for the brand and what kind of value you can offer them. Be professional and courteous, and be prepared to answer any questions they may have.
If the brand is interested, the next step is to negotiate a sponsorship deal. This will involve discussing things like how much money the brand will provide, what kind of exposure they will get, and what kind of rights they will have in terms of using your team’s name and logo.
Once a deal has been agreed upon, it’s time to start representing the brand! This will involve promoting their products or services in any way possible, whether it’s through social media, streaming, or wearing their clothing while playing.
Conclusion
Congratulations! You’ve now gone through all the steps on how to get your esports team sponsored. Just remember to keep at it and don’t give up; once you find the right sponsor, it’ll all be worth it.
