A Bega Tennis?
A Bega Tennis? is a blog about tennis.
SEO Basics
Set up GSC and Bing Webmaster tools
SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
-Review of your site content or structure
-Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
-Content development
-Management of online business development campaigns
-Keyword research
-SEO training
-Expertise in specific markets and geographies.
Set up Google Analytics
Google Analytics is a powerful tool that can help you track your website’s traffic and performance. But it can also be a little intimidating to set up, especially if you’re not familiar with coding.
If you’re using WordPress, there are plugins that can help you set up Google Analytics without touching any code. We recommend using the Yoast SEO plugin, which is free and easy to use.
Once you’ve installed and activated the plugin, you’ll need to create a Google Analytics account and get your tracking code. Then you can add your tracking code to the Yoast plugin settings.
Install and configure an SEO plugin (wordpress)
Sure, you can install a WordPress SEO plugin. In fact, we recommend it. But before you do that, it’s important to understand the basics of SEO and how a WordPress SEO plugin can help you.
SEO, or search engine optimization, is the process of improving the visibility of a website or web page in search engine results pages (SERPs). In other words, it’s how you get your website to show up higher in Google search results.
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO is the process of optimizing individual web pages to rank higher in search engine results. This includes optimizing your website’s title and meta tags, content, images, and other components. Off-page SEO focuses on improving the visibility of your website through link building and social media engagement.
A WordPress SEO plugin can help with both on-page and off-page SEO. For on-page optimization, a WordPress SEO plugin can help you with tasks like optimizing your title and meta tags, generating XML sitemaps, and more. For off-page optimization, a WordPress SEO plugin can help by automatically sharing your new content on social media and building links to your website.
We recommend using the Yoast SEO plugin for WordPress websites. Yoast is a popular WordPress plugin that includes both on-page and off-page features to help you optimize your website for search engines. It’s available as a free plugin with limited features or as a premium plugin with more features for $89 per year.
If you want to get started with Yoast, we have a step-by-step guide on how to install and set up Yoast for WordPress. Once you have Yoast installed, be sure to check out our article on how to use Yoast for WordPress to get the most out of the plugin.
Keyword Research
Identify your competitors
In order to identify your competitors, you need to first identify your niche or main keywords. Once you have done this, you can use a variety of methods to find out who is already ranking for these keywords.
One way is to simply do a Google search for your keywords and see who comes up in the results. Another way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will allow you to see how many people are searching for your keywords and who is already ranking for them.
Once you have identified your competitors, you need to determine what they are doing that is working and try to replicate it. You can do this by looking at their website and their content. See what type of content they are producing and how they are promoting it. You can also look at their backlink profile to see where they are getting links from.
Conduct a keyword gap analysis
Finding the right keywords is essential to any SEO or digital marketing campaign, but it can be difficult to know where to start. Conducting a keyword gap analysis is a great way to get insights into which keywords your competitors are ranking for that you are not. Here’s how to do a keyword gap analysis:
1. Make a list of your top 10 competitors.
2. Use a keyword research tool like Google AdWords’ Keyword Planner or Moz’s Keyword Explorer to get a list of relevant keywords for each competitor.
3. Create a spreadsheet with the following columns: keyword, your website’s ranking, competitor 1’s ranking, competitor 2’s ranking, etc.
4. For each keyword, check where your website ranks and compare it to your competitors’ rankings. If you are not in the top 3 results for a particular keyword, that is a keyword gap you should try to fill.
5. Try to fill as many keyword gaps as possible through SEO tactics like optimizing your website for those keywords or running targeted AdWords campaigns.
Find your main ‘money’ keywords
Before you start spending time and money on SEO, you need to make sure that your efforts are going to be worth it. That means targeting keywords that have high search volume and low competition.
There are a few different ways to find these sorts of keywords. The first is with a keyword research tool like Google AdWords Keyword Planner or KWFinder. These tools allows you to input seed keywords and receive data on related keywords, including monthly search volume and level of competition.
Another way to find high-volume, low-competition keywords is to simply look at Google Suggest. This is the list of suggestions that appears when you start typing a search query into Google. These suggestions are based on what other people have searched for, so they can be a great indicator of popular trends.
Once you’ve found some potential keywords, it’s time to start optimizing your site for them. That means including them in your title tags, meta descriptions, header tags, and throughout the body of your content. The more places you can include them without sounding spammy, the better.
Technical SEO
If you’re serious about marketing your website, you need to be aware of technical SEO. Technical SEO is the process of optimizing your website for the search engines. It’s important to note that technical SEO is different from on-page SEO. On-page SEO is about optimizing your website’s content and structure, while technical SEO is about optimizing your website’s technical aspects.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console (GSC) lets you test a specific URL on your website to see if it has any errors that might be affecting your site’s indexing. Each URL is assigned a status code by Google, which indicates whether the URL is valid or not. There are four status codes:
-Valid: The URL is valid and can be indexed by Google.
-Invalid: The URL is invalid and cannot be indexed by Google.
-Error: The URL is valid but there was an error when Google tried to index it. This could be caused by a server error, for example.
-Warning: The URL is valid but there are some warnings that should be fixed before the URL can be fully indexed by Google.
Ensure your website is mobile-friendly
Your website must be designed to look great and work well on smaller screens. This is now a ranking factor for Google, so it’s important to get it right. Google’s Mobile-Friendly Test is a good place to start.
The test will analyze a page and report if there are any problems with how the page is displayed on mobile devices. The most common issue is that the text is too small, making it difficult to read. Other issues include touch elements that are too close together and pages that take too long to load.
You can fix most of these problems by making a few simple changes to your website design. For example, you can increase the font size or make sure that touch elements are spaced out correctly. You may also need to optimize your images and videos for mobile devices.
If you’re not sure how to make your website mobile-friendly, contact a web designer or developer who can help you make the necessary changes.
Check your site’s loading speed
Is your site loading as quickly as it should be? If not, you could be losing visitors (and potential customers) before they even have a chance to see what you have to offer.
Here are a few things you can do to improve your site’s loading speed:
1. Use a content delivery network (CDN). A CDN is a collection of servers located around the world that can deliver content to users faster than a single server could.
2. Optimize your images. Large, unoptimized images can slow down your site significantly. Resize and compress your images before uploading them to your site.
3. Minimize HTTP requests. Every time a user visits a page on your site, their browser sends an HTTP request to your server. The more requests your site generates, the slower it will load.
4. Use caching. When a user visits a page on your site, their browser downloads the necessary files from your server. Caching saves these files locally so that they don’t need to be downloaded again the next time the user visits the same page.
On-page and Content
If you want higher rankings in the SERPs, you need to make sure your title tags are optimized. Here are some tips:
– Make sure your title tags are unique and descriptive
– Use keyword-rich phrases that accurately describe the page content
– Avoid using too many keywords in your title tags
– Keep your title tags short (50-60 characters is a good rule of thumb)
– Avoid truncating your title tags
Find and fix duplicate or missing meta descriptions
If you want people to click through to your website when it appears in the search results, then you need to have an attractive and informative meta description. This is the brief piece of text that appears under your website’s title in the search results, and it’s your chance to make a good first impression.
Unfortunately, many websites either have missing or duplicate meta descriptions, which can be a real problem. If your meta descriptions are missing, then Google will simply create its own from the content on your page, and this might not be very accurate or informative. If you have duplicate meta descriptions, then Google will simply pick one at random, and this could mean that potential visitors don’t get the message that you want them to see.
The solution is to find and fix all of your duplicate or missing meta descriptions. This can be a bit of a challenge if you have a large website, but it’s well worth the effort. Here are five tips to help you get started:
1. Use a tool like Screaming Frog SEO Spider to crawl your website and find all of the pages with missing or duplicate meta descriptions.
2. Check each page carefully to see if the meta description is accurate and informative. If it’s not, then rewrite it so that it is.
3. If you have multiple pages with the same meta description, then choose one primary page and make sure that the others link to it. This will help Google understand which page is most important for that particular keyword phrase.
4. Once you’ve fixed all of your duplicate or missing meta descriptions, run another crawl of your website to check that everything has been corrected correctly.
5. Regularly check for new pages with missing or duplicate meta descriptions so that you can keep on top of things.
One of the issues that can occur when optimizing a website is finding and fixing multiple H1 tags. This can be a problem because H1 tags are supposed to be unique to each page, and having more than one can confuse search engines. It can also impact the readability of your website for users.
If you’re not sure how many H1 tags are on your page, you can use a tool like Screaming Frog to check. Simply enter your URL and let the tool do its job. Once it’s finished, go to the “Inlinks” tab and look for the “H1” heading. That will show you how many H1 tags are on each page of your site.
If you find that you have more than one H1 tag, you’ll need to fix that before moving forward with your optimization efforts. The best way to do that is to identify which tag is most important for the page and make sure that it’s the only one that remains. You can do this by adding a “rel” attribute to all of the other H1 tags on the page, with a value of “canonical”. That will tell search engines to ignore those other tags and just focus on the one that you want them to.
Once you’ve made that change, run your URL through Screaming Frog again just to double-check that everything was fixed correctly. Then you can move on with confidence knowing that your pages only have one H1 tag each!
Off-Page SEO
Off-page SEO is the process of improving the ranking of a website on search engines. The main aim of off-page SEO is to increase the visibility of a website in the search engine result pages (SERPs). The purpose of this is to attract more visitors to the website from the organic or unpaid search results.
Analyze your competitor’s link profile
One of the most important aspects ofOFF-PAGE SEO is link building. In order to build links, you need to first analyze your competitor’s link profile. This will give you an idea of where their links are coming from and what kind of links they have.
Here are some tips for analyzing your competitor’s link profile:
– Use a tool like Majestic SEO or Moz Open Site Explorer to get a list of their backlinks.
– Look at the quality of the links. Are they coming from high quality websites?
– Look at the anchor text of the links. Are the keywords relevant to your business?
– Look at the quantity of links. Do they have more than you do?
Once you have analyzed your competitor’s link profile, you can start to build links yourself. Remember to focus on quality over quantity, and to use relevant keywords in your anchor text.
Conduct a link intersect analysis
Link intersect is a process where you identify websites that link to your competitors, but not to you. This can give you some insight into why your competitor is ranking higher than you in the search results.
To conduct a link intersect analysis, you will need to use a tool like Ahrefs or Majestic. Once you have identified some websites that link to your competitor but not to you, reach out to these websites and see if they would be willing to link to you as well.
Target your competitors’ broken backlinks
A great way to start building powerful backlinks is to find your competitors’ broken links and start the process of fixing them.
There are a few different ways that you can go about finding your competitor’s broken backlinks, but we’ll just focus on two for now:
The first is using a tool like Monitor Backlinks. Just enter in your competitor’s URL and let the tool do its job.
Once you have a list of your competitor’s broken backlinks, reach out to the webmaster or site owner and let them know. Be sure to include your own website as a resource for replacement content. Almost always, they’ll be happy to make the update and you’ll have earned yourself a powerful backlink.
The second method is a little more manual, but can still be quite effective. Simply do a Google search for ” + 404″ (without the quotes). This will show you any pages on your competitor’s site that are returning a 404 error code.
Once you have a list of these pages, reach out to the webmaster or site owner and let them know. Again, be sure to include your own website as a resource for replacement content. In most cases, they’ll be happy to make the update and you’ll have earned yourself another powerful backlink
