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SEO Basics
Set up GSC and Bing Webmaster tools
Before you can start to improve your website’s SEO, you need to set up some tools to help you track your progress. Google Search Console (GSC) and Bing Webmaster Tools are two essential platforms provided by Google and Bing respectively. They’re free to use, and they provide a wealth of data and insights about your website’s SEO health and performance.
GSC is a powerful platform that gives you insights into how your website is performing in Google search results. It also allows you to submit your sitemap to Google, so that they can index your website more effectively. Bing Webmaster Tools is similar to GSC, but it provides data and insights specifically for Bing search results.
To set up GSC, visit https://www.google.com/webmasters/tools/home?hl=en and sign in with your Google account. Once you’re signed in, you’ll be able to add your website and submit your sitemap.
To set up Bing Webmaster Tools, visit https://www.bing.com/toolbox/webmaster and sign in with your Microsoft account. Once you’re signed in, you’ll be able to add your website and submit your sitemap.
Set up Google Analytics
Google Analytics is a powerful tool that can help you track your website traffic and understand where your visitors are coming from. In order to set up Google Analytics, you will need to create a Google account and then add the Google Analytics code to your website.
Once you have created your account and added the code to your site, you will be able to see detailed information about your website traffic, including how many people are visiting your site, what pages they are looking at, and where they are coming from. Google Analytics is a free service, and it is easy to set up. If you have not already done so, we recommend that you create an account and add the code to your site today.
Install and configure an SEO plugin (wordpress)
SEO plugins help you automatically generate and submit a sitemap to search engines like Google, making it easier for them to find and index your content. These are essential for any WordPress site that wants to rank higher in search engine results pages (SERPs).
Here are some of the best SEO plugins for WordPress:
-Yoast SEO: One of the most popular SEO plugins with over 5 million active installations. It’s a comprehensive solution that covers all aspects of on-page SEO.
-All in One SEO Pack: Another popular plugin with over 2 million active installations. It’s a solid all-in-one solution that’s easy to use and configure.
-SEO by SquareSpace: A newer plugin from the team at SquareSpace, it offers a simple but effective way to optimize your WordPress site for better search engine visibility.
Once you’ve installed and activated an SEO plugin, take some time to configure its settings according to your needs. This will vary depending on which plugin you choose, but in general, you should be able to select a preferred keyword or phrase for your home page and individual blog posts/pages. The plugin will then help you optimize your title tags, metatags, and other elements of your site’s code to make it more “search engine friendly.”
Keyword Research
As a business owner, you should know how important it is to target the right keywords. If you target the wrong keywords, you will not rank high in the search engines and you will not get organic traffic. However, if you target the right keywords, you will rank higher in the search engines and you will get more organic traffic.
Identify your competitors
As you begin your keyword research, it’s important to think about your competition. Not all keywords are created equal, and the amount of competition for a keyword phrase will impact your ranking in the search engines.
To get an idea of the competition for a particular keyword phrase, you can use Google’s AdWords Keyword Planner. This tool will show you how many advertisers are bidding on a particular keyword phrase, as well as the estimated cost per click for that phrase.
Once you have an idea of the competition for your chosen keyword phrases, you can begin to narrow down your list to the most viable options. If there are too many advertisers bidding on a particular phrase, it may be difficult to rank highly in the search engines for that term. Likewise, if the cost per click is too high, you may not be able to generate a return on investment from your PPC campaign.
Narrowing down your list of keywords is an important step in any keyword research process. By identifying your competitors and understanding the level of competition for each keyword, you can ensure that you focus your efforts on terms that will be most beneficial for your business.
Conduct a keyword gap analysis
A keyword gap analysis is a great way to find out what keywords your competitors are targeting that you aren’t. This can give you a leg up in your SEO efforts, as well as help you find new keywords to target.
To conduct a keyword gap analysis, you’ll need to:
-Research your competitors’ keywords
-Use a tool like Google AdWords Keyword Planner to find similar keywords
-Compare your list of keywords to your competitors’ lists
-Identify any gaps in your keyword coverage
Once you’ve identified any gaps in your keyword coverage, you can start targeting those keywords in your SEO efforts. This will help you rank higher in search engine results pages (SERPs), and get more traffic to your website.
Find your main ‘money’ keywords
In order to be successful in any marketing campaign, whether it be online or offline, you need to make sure you are targeting the right keywords. Keyword research is the process of finding the right keywords to target for your marketing campaign.
There are a few different methods you can use to find keywords, but the best way is to use a combination of methods. The first method is to use a keyword research tool like Google AdWords Keyword Planner or Wordtracker. These tools will allow you to enter in a seed keyword and then see a list of related keywords.
The second method is to simply do a Google search for your seed keyword and see what comes up. This will give you an idea of what people are actually searching for when they are looking for something related to your keyword.
The third method is to look at your competition and see what keywords they are targeting. This can be done by using a tool like SEMRush or by doing a Google search for their website.
Once you have found a list of potential keywords, the next step is to validate them by looking at search volume and competition. The best way to do this is to use Google AdWords Keyword Planner or Wordtracker again. This will allow you to see how many people are actually searching for each keyword and how much competition there is for each keyword.
Once you have found a list of validated keywords, the next step is to start incorporating them into your marketing campaign. Remember, it is important to not overuse keywords as this can result in your campaign being penalty by Google. A good rule of thumb is to use each keyword 1-2% of the time.
Technical SEO
Technical SEO is the practice of optimizing a website for Google search with the goal of earning higher search engine rankings and increased organic traffic. Technical SEO includes on-page optimization, off-page optimization, and technical website infrastructure.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console can be a valuable tool for understanding why your site may not be appearing in search results, or for troubleshooting specific issues. This tool allows you to see how Google perceives your site, and can help you identify technical issues that may be negatively impacting your SEO.
Ensure your website is mobile-friendly
These days, people are using their mobile devices more than ever to access the internet. In fact, Google estimates that over 60% of all internet traffic is now coming from mobile devices. That’s why it’s absolutely essential to have a website that is mobile-friendly. If your website is not mobile-friendly, you are at risk of losing a lot of potential traffic and customers.
There are a few different things you can do to make sure your website is mobile-friendly. First, you should make sure that your website is responsive. This means that your website will adjust to fit the screen size of whatever device it is being viewed on. You can test this by opening up your website on a desktop computer and then shrinking the window down to the size of a phone. If your website looks good and is easy to navigate on both a large and small screen, then it is most likely responsive.
Another way to make sure your website is mobile-friendly is to create a separate mobile version of your site. This can be done by creating a “mobile” folder on your server and then redirecting mobile users to that folder when they visit your site. You can also use a service like Mobify or DudaMobile to create amobile version of your site with just a few clicks.
Whatever route you choose, just make sure you have a mobile-friendly website!
Check your site’s loading speed
One of the most important aspects of SEO is site speed; in other words, how fast your website loads. This is important for two main reasons: firstly, slow sites frustrate users and may cause them to abandon your site; secondly, search engines take site speed into account when ranking sites, so a fast site is likely to perform better in search results than a slow one.
To check your site’s loading speed, you can use one of many free online tools such as Google’s PageSpeed Insights or Pingdom’s Website Speed Test. These tools will give you a comprehensive report on what aspects of your site are slowing it down and what you can do to improve its performance.
On-page and Content
As a business owner, you should be thinking about how to improve your website’s on-page and content. This includes making sure your website is optimised for the search engines, as well as making sure your content is high quality and relevant to your target audience. In this article, we’ll be discussing the benefits of on-page and content optimization.
If you’re like most people, you probably don’t think too much about your website’s title tags. After all, how important can they really be?
As it turns out, title tags are actually one of the most important elements on your website, especially when it comes to SEO. Title tags are used by search engines to help determine what your website is about, and they also play a big role in determining whether or not people will click through to your site from the search results page.
Unfortunately, far too many websites have title tags that are either missing, duplicate, or truncated. This can have a serious impact on your website’s traffic and visibility in the search results.
Here are some tips for making sure your title tags are doing their job:
– Make sure every page on your website has a unique title tag. This can be a challenge if you have a large website, but it’s important to avoid duplicate content.
– Keep your title tags under 60 characters. Anything over 60 characters is likely to be truncated in the search results.
– Use keyword-rich phrases in your title tags. This will help ensure that your website is properly indexed for relevant keywords and improve your chances of ranking high in the search results.
Find and fix duplicate or missing meta descriptions
Meta descriptions are short snippets of text that describe a page’s content. They appear in search engine results pages (SERPs) under the page’s title, and can help convince users to click through to your site.
Unfortunately, many websites either don’t have meta descriptions at all, or have duplicated or missing meta descriptions. This can be a major SEO problem, as it can hurt your click-through rates and organic traffic.
In this article, we’ll show you how to find and fix duplicate or missing meta descriptions on your website. We’ll also give you some tips on how to write effective meta descriptions that will help improve your SERP click-through rates.
If you have more than one H1 tag on your page, you need to fix that. Having multiple H1 tags can confuse both users and search engines, and it can hurt your SEO.
The H1 tag is supposed to be a unique identifier for the page, so there should only be one H1 tag per page. If you have multiple H1 tags, you should remove all but one of them.
If you’re not sure how to fix this, you can hire a professional SEO consultant or firm to help you.
Off-Page SEO
Off-page SEO is the process of optimizing a website for higher rankings in the search engines. It involves optimizing the website’s backlink profile, improving the social signals, and building relationships with other websites in the same niche. Generally, off-page SEO is more time-consuming and requires more effort than on-page SEO. However, it is a necessary part of any SEO campaign and can help to improve the visibility and organic search traffic of a website.
Analyze your competitor’s link profile
One way to improve your own link profile and by extension, your off-page SEO, is to analyze the link profiles of your competitors. This can give you some ideas for ways to build links to your own site.
There are a few different ways to do this. One is to use a tool like Majestic SEO or Ahrefs, which will show you the backlinks of any given site. Another is to use Google Search Console’s ‘Links to Your Site’ report.
Once you have a list of competitor sites, take a look at their link profiles and see if there are any patterns or opportunities that you can exploit. For example, if you notice that many of your competitors have links from directories, you may want to submit your site to some relevant directories as well.
Doing a competitor analysis is a great way to get ideas for how to improve your own off-page SEO. By analyzing the link profiles of your competitors, you can find opportunities that you can exploit to build links to your own site.
Conduct a link intersect analysis
One way to find relevant link opportunities is to conduct a link intersect analysis. This means finding other sites in your niche that are linking to your competitors, but not to you.
To do this, you can use a tool like Ahrefs or Majestic. Just enter your competitor’s URL into the tool and see which sites are linking to them. Then, contact those sites and let them know that you’re also a resource for information on the topic. Often, they’ll be happy to add your link as well.
Target your competitors’ broken backlinks
Identify your competitors’ most popular pages and target their broken backlinks. You can do this by using a tool like Ahrefs. Just enter your competitor’s URL into the site explorer and then click on “Best by links.” This will show you all of the pages on their site that have the most backlinks. Then, you can check to see if any of those backlinks are broken. If they are, you can reach out to the site owner and let them know. This is a great way to get high-quality backlinks from your competitors’ sites.
