A Popyrin Tennis?
A Popyrin Tennis? is a blog about all things tennis. From the latest news and results, to analysis and opinion, we cover everything that’s happening in the world of tennis.
SEO Basics
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Set up GSC and Bing Webmaster tools
If you want your site to rank in Google, you need to do two things: 1) tell Google your site exists, and 2) tell Google your site is awesome. You do the first part by submitting your sitemap to Google Search Console (formerly known as “Google Webmaster Tools”). You do the second part by optimizing your website for SEO.
Google Search Console is a free tool that helps you manage your website’s presence in Google search results. With GSC, you can submit your sitemap, which tells Google about all the pages on your website. You can also use GSC to check if Google is having any problems indexing your website, and to get insights into how your website is performing in search results.
To set up GSC, first you need to create a Google account. Once you have a Google account, head over to the GSC homepage and sign in with your account. Then, follow the instructions on how to add a new property (which is just fancy speak for “website”). Once you’ve added your website, GSC will give you a code that you need to add to the section of your website. This code is called the “Google Site Verification” code, and it looks something like this:
Once you’ve added this code to your website, Google will be able to verify that you own the site, and you’ll be able to use all of the features of GSC.
In addition to GSC, there’s another tool called Bing Webmaster Tools that’s similar but for Bing instead of Google. The process for setting up BWT is similar to GSC — just head over to their homepage and sign in with your Microsoft account. Once you’re signed in, BWT will give you a code that you need to add to the section of your website. This code is called the “Bing Site Verifier” code, and it looks something like this:
Once you’ve added this code to your website, Bing will be able to verify that you own the site, and you’ll be able use all of the features of BWT.
Set up Google Analytics
Before you can start tracking your SEO progress, you need to set up Google Analytics. Google Analytics is a free tool that allows you to track your website’s traffic and see where your visitors are coming from.
To set up Google Analytics, you’ll need to create a Google account and then sign up for Analytics. Once you’ve done this, you’ll be given a code that you can add to your website. This code will allow Google to track visitors to your site and collect data about their behavior.
Once you’ve added the code to your site, you can start tracking your traffic by logging into your Analytics account and looking at the “Audience” reports. These reports will show you how many people are visiting your site, where they’re coming from, and what pages they’re looking at.
Install and configure an SEO plugin (wordpress)
There are a variety of SEO (search engine optimization) plugins available for WordPress. In this article, we will show you how to install and configure an SEO plugin for WordPress.
We will be using the Yoast SEO plugin in this tutorial. Yoast SEO is the most popular SEO plugin on WordPress. It is a comprehensive SEO solution that adds a lot of features to your WordPress website. Yoast SEO is available as a free and premium version. The premium version has additional features like social media integration, multiple keyword tracking, etc. For the purpose of this tutorial, we will be using the free version of Yoast SEO.
First thing you need to do is install and activate the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, you need to visit the Yoast SEO » General Settings page to configure plugin settings. Yoast SEO settings are divided into 11 different tabs:
General: You can set up global settings for your website here like changing the separator for your titles, choosing whether you wantbreadcrumbs enabled or not, etc.
Your info: This tab allows you to provide information about your site like site name, logo, social profiles, etc. This information is used by Yoast SEO throughout the website such as when it generates meta tags for social media sharing.
Webmaster Tools: You can verify your website with Google and Bing Webmaster Tools here. Simply enter your verification code in the provided field and save changes. Note that this feature is only available inYoast SEO premium version.
Security: This tab allows you to set up security headers for your website which helps protect it from attacks (only available in Yoast SEO premium).
Tools: This tab includes some useful tools like importing and exporting settings from one site to another, bulk editor (only available inYoast SEO premium), file editor (only available if you have AdvancedFiles Editing enabled), etc
Keyword Research
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Identify your competitors
In order to keyword research like a pro, you need to understand your competition. The first step is to create a list of your top 10 competitors. You can do this by doing a Google search for your main keywords. Look at the top 10 results on the first page of Google and add them to your list.
Once you have your list, it’s time to start researching their keywords. A good place to start is their website. Look at their title tags, meta descriptions, and headings. These are all good places to find keywords that they are targeting.
You can also use a tool likesemrush.com or spyfu.com to see what keywords they are bidding on in Google AdWords. This can give you some insight into the keywords they think are important enough to pay for.
Once you have a good list of competitor keywords, it’s time to start brainstorming your own. Think about what sets you apart from your competition and what keywords would best describe your business. Brainstorm a big list of potential keywords and then narrow it down to the ones that you think are most relevant.
Conduct a keyword gap analysis
To conduct a keyword gap analysis, you’ll need to first research your competitor’s keywords. You can do this through a variety of methods, such as using a tool like SEMrush, manually looking through their website, or using a Google Chrome extension like Keywords Everywhere.
Once you have a list of your competitor’s keywords, you’ll need to compare it to your own list of keywords. This will help you identify any gaps in your keyword coverage.
If you find that you’re missing some key keywords that your competitors are ranking for, you’ll need to start working on optimizing your website for those terms. This can be done through a variety of methods, such as on-page optimization, link building, and content marketing.
Find your main ‘money’ keywords
If you’re starting a new website or blog, one of the first things you’ll want to do is come up with a list of keywords to target. This process is called keyword research, and it’s important because it can help you determine which terms you should target in order to get the most traffic from search engines.
There are a few different methods for conducting keyword research, but one of the easiest (and most effective) is to use a keyword research tool. There are a number of these tools available, but my personal favorite is Google’s Keyword Planner.
To use the Keyword Planner, simply enter a few terms that describe your website or blog into thetool’s search box. Google will then return a list of related keywords, along with data on how many people are searching for each term.
From there, it’s simply a matter of finding the right balance between high traffic keywords and low competition keywords. Once you’ve found a few good keywords to target, you can then start optimizing your website for those terms.
Technical SEO
Popyrin is a form of SEO (Search Engine Optimization) that focuses on improving the technical aspects of a website. This can include improving the site’s code, structure, and speed. Technical SEO can help make a website more visible in the search engines and improve the user experience. Popyrin can be a great way to improve the visibility of your website and attract more visitors.
Leverage “Inspect URL” feature in GSC
This post will teach you how to leverage the “Inspect URL” feature in Google Search Console (GSC) so that you can quickly find and fix issues with your website’s technical SEO.
If you’re not familiar with GSC, it’s a free tool that lets you submit your website to Google for indexing, request re-indexing of specific pages, check your website’s search performance, and more.
One of the most useful features of GSC is the ability to inspect a specific URL on your website to see if there are any issues that could be impacting its ability to rank in Google search.
To use this feature, simply enter a URL into the “Inspect any URL” box at the top of the GSC dashboard and click “Inspect.”
Google will then analyze the URL and provide you with a report detailing any issues that were found. These issues can range from technical problems like duplicate content or crawl errors, to more general issues like poor site structure or lack of keyword optimization.
The great thing about this feature is that it provides you with specific instructions on how to fix each issue, so you can quickly get your website back on track from an SEO perspective.
So if you’re having trouble getting your website to rank in Google search, be sure to leverage the “Inspect URL” feature in GSC so that you can identify and fix any potential problems.
Ensure your website is mobile-friendly
One of the most important ranking factors for Google is whether your website is mobile-friendly. In other words, you need to make sure your website looks good and works well on mobile devices.
There are a few ways to do this:
– Use responsive design: This means that your website automatically adjusts its layout to look good on any screen size, from small phone screens to large desktop monitors.
– Use separate mobile and desktop versions of your site: This approach requires you to have two different versions of your website, one for mobile and one for desktop. Mobile users will be redirected to the mobile version of your site, while desktop users will be redirected to the desktop version.
– Use AMP: AMP stands for Accelerated Mobile Pages, and is a Google project that allows you to create special versions of your web pages that are designed to load quickly on mobile devices.
Once you’ve made sure your website is mobile-friendly, there are a few other technical SEO factors you need to keep in mind:
– Page speed: Google wants users to have a fast and enjoyable experience on your website, so they tend to rank faster websites higher in the search results. There are a few things you can do to improve your page speed, such as optimizing your images and using caching.
– Indexability: Google needs to be able to index (or crawl) your website in order to rank it in the search results. There are a few things that can prevent Google from being able to index your site, such as using Flash or JavaScript for important content.
– Structured data: Structured data is a way of marking up your content so that Google can understand it better. This can help Google display your content in rich snippets (short pieces of information that appear alongside the search results), which can result in higher click-through rates.
Check your site’s loading speed
It’s important to check your site’s loading speed regularly. A slow site can negatively impact your SEO rankings and user experience. There are a few ways to check your site’s loading speed:
– Use Google’s PageSpeed Insights tool: https://developers.google.com/speed/pagespeed/insights/
– Use Pingdom’s website speed test tool: https://tools.pingdom.com/
– Use GTmetrix’s website speed test tool: https://gtmetrix.com/
On-page and Content
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If your title tags are duplicate, missing, or truncated, it can hurt your SEO. It’s important to make sure that each page on your website has a unique title tag that accurately reflects the page’s content.
To check for duplicate, missing, or truncated title tags:
-In Google Search Console, go to the HTML Improvements report.
-If there are any pages with duplicate title tags, you’ll see them listed under the “Duplicate Titles” section. To fix this issue, you can either edit the title tag on the affected pages or use a rel=”canonical” tag to point Google to the correct version of the page.
If any of your pages are missing a title tag, you’ll see them listed under the “Missing Titles” section. To fix this issue, simply add a title tag to the affected pages.
If any of your title tags are truncated, you’ll see them listed under the “Truncated Titles” section. To fix this issue, you can either edit the title tag on the affected pages or use a rel=”canonical” tag to point Google to the correct version of the page.
Find and fix duplicate or missing meta descriptions
If you see the same or similar meta descriptions on multiple pages of your website, you might have a problem with duplicate content. Although duplicate content itself isn’t necessarily bad, it can be confusing for search engines and might cause them to rank your pages lower than they should. You can find and fix duplicate meta descriptions using a few different methods:
– Use a crawling tool like Screaming Frog to crawl your website and look for pages with the same or similar meta descriptions.
– Use Google Search Console to find pages on your website that are being indexed by Google but don’t have a meta description. This means they’re likely using the wrong tag or they have duplicated content.
– Use Google Analytics to find popular pages on your website that don’t have a meta description. These are usually the most important pages on your website, so it’s important to make sure they have unique and keyword-optimized meta descriptions.
If you want your website to rank well in search engines, it’s important to have quality content. But not all content is created equal. In order to help your website rank well, you need to make sure that your content is effective and engaging.
One way to make sure that your content is effective is to use headlines. Headlines help grab the reader’s attention and give them an idea of what the article is about. They also help search engines understand what the article is about so that they can index it properly.
If you have more than one H1 tag on a page, it can be confusing for both readers and search engines. To avoid this, make sure that you only use one H1 tag per page. If you have multiple H1 tags, try to combine them into one or choose the most relevant one.
Off-Page SEO
Analyze your competitor’s link profile
The goal of this process is to find any link opportunities that your competitors have and see if you can replicate them. This can be a tedious process, but it’s worth it to do a thorough analysis.
The first step is to create a list of your competitor’s links. You can use a tool like Moz’s Open Site Explorer or Ahrefs’ Site Explorer to do this. Once you have the list, you need to analyze each link and determine if it’s something that you could potentially replicate.
There are a few things you should look for:
– The type of site that is linking to your competitor. If it’s a high-quality website, then it’s likely that you’ll be able to get a similar link.
– The anchor text of the link. This is the text that is clickable on the link. If the anchor text includes keywords that are relevant to your site, then it may be worth trying to get a similar link.
– The PageRank of the site linking to your competitor. This is a metric that shows how powerful a website is. The higher the PageRank, the more valuable the link will be.
Once you’ve analyzed your competitor’s links, you should have a good idea of which ones you might be able to replicate. The next step is to reach out to the websites that are linking to your competitor and see if they’re willing to link to you as well.
Conduct a link intersect analysis
Link intersects are a great way to find potential link opportunities that you may have otherwise missed. By identifying the commonalities between the pages that are linking to your competitors, you can find new link building prospects that are relevant to your niche.
To conduct a link intersect analysis, start by exporting the backlinks of your top three competitors. Then, use a tool like Link Explorer to identify the common linking domains between them. From there, you can reach out to those domains and pitch them on a guest post or other type of content that would be of interest to their audience.
Target your competitors’ broken backlinks
If you want to do well with off-page SEO, then you need to make sure that you’re targeting your competitor’s broken backlinks.
This means finding the places where their links are no longer working and then replacing them with your own links.
You can do this by using a variety of tools, such as Ahrefs, Majestic, and Moz.
Once you’ve found a broken link, all you need to do is reach out to the site owner and let them know. In most cases, they’ll be more than happy to replace the link with one that actually works.
Not only will this help you get more traffic, but it will also improve your SEO as it shows Google that you’re providing a better experience for users.
