Are the NBA Ratings Down?

The NBA is no stranger to slumps in ratings. In fact, the league has experienced a decline in ratings several times over the past few years. But are the NBA ratings down for good?


The National Basketball Association (NBA) is a professional basketball league in North America. The NBA is the premier men’s professional basketball league in the world. It consists of 30 teams, 29 in the United States and 1 in Canada. The NBA is an organization of professional athletes who playbasketball for profit and entertainment. The word “National” in the name refers to the fact that it is a union of different basketball leagues across North America.

What are the NBA ratings down?

It’s no secret that the NBA has been struggling to maintain its ratings over the past few years. The league saw a 9% drop in ratings during the 2016-17 season, and things haven’t gotten any better since then. In fact, things have gotten so bad that the NBA Finals this past June were the lowest-rated finals since 2007.

So, what’s causing the decline in NBA ratings? There are a number of factors that seem to be contributing to the problem. First of all, there’s been a lot of competition from other leagues in recent years. The NFL and MLB have both been stealing viewers away from the NBA, and even sports like hockey and NASCAR have seen an uptick in ratings.

In addition, it seems like the quality of play in the NBA has declined in recent years. This is partly due to the fact that there are more teams in the league now than there were a few years ago, which has made it harder for the best players to stand out. But it’s also because some of the league’s biggest stars have been injured or otherwise unable to play at their best recently. Lastly, there’s been some criticism of the way the league has been marketed, with some people feeling like it’s too focused on promoting individual players rather than on promoting the game itself.

The good news for the NBA is that its ratings did rebound somewhat during this year’s playoffs. However, it remains to be seen whether this is just a temporary blip or if it signals a more lasting change.

How can the NBA improve its ratings?

The NBA has seen a decline in ratings over the past few seasons. This is likely due to a number of factors, including the retirement of some big name players, the decline in interest in the sport, and the increase in cord-cutting. There are a few things the NBA can do to improve its ratings.

By increasing the number of games televised

The NBA could improve its rating by televising more games. According to a report by Sports Media Watch, the NBA Finals had the lowest rating since 2009. The report also stated that the NBA’s conference finals had the lowest rating since 2010.

By increasing the number of live games streamed online

The NBA could improve its ratings by increasing the number of live games streamed online, as this would provide greater access for fans who are not able to watch the games on television. In addition, the NBA could create more content that is exclusive to its website and app, which would encourage fans to visit these platforms more often. Finally, the NBA could partnering with social media platforms such as Twitter and Facebook to live-stream games, as this would reach a larger audience.

By increasing its social media presence

The NBA has seen a decline in its ratings over the past few seasons, and one way that the league could try to boost its ratings is by increasing its social media presence.

The NBA has already taken some steps in this direction, launching an official Snapchat account and creating more content for its YouTube channel. But the league could do more to reach out to younger audiences on platforms like Instagram and Twitter.

By producing more engaging content and making it easier for fans to find and follow its accounts, the NBA could reach a whole new group of fans and get them interested in watching its games.


In conclusion, the NBA ratings are down because of the slow start to the season. The Christmas Day games did not generate as much buzz as in years past and there has been a decline in viewership for the first two months of the season. There are several theories as to why this is happening, but the most likely explanation is that fans are simply losing interest in the league.

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