Can You Tie In the NHL to Your Business?

You may be surprised how easy it is to connect your business to the NHL. In this blog post, we’ll explore a few ways to do just that!

Introduction

The National Hockey League (NHL) is a major professional ice hockey league, founded in 1917. It is widely considered to be the premier professional ice hockey league in the world, and one of the North American major professional sports leagues. The Stanley Cup, the oldest and most prestigious trophy in all of professional sports, is awarded to the NHL playoff champion at the end of each season.

Despite its long history and championship pedigree, the NHL has only recently begun to expand its reach beyond North America. In recent years, the league has made a concerted effort to grow its brand internationally, and this has included establishing an office in Europe and partnering with local promoters and businesses to help stage NHL events overseas.

One of the most important ways that businesses can tie in with the NHL is through sponsorship. Sponsoring a team or event gives your company valuable advertising exposure, both at the venue itself and through media coverage of the event. It also allows you to develop a relationship with a team or league that can be beneficial for both parties. For example, a company that manufactures hockey equipment could become an official sponsor of the NHL, which would not only provide advertising opportunities but also allow for exclusive deals on products for NHL customers.

If your business is interested in tying in with the NHL, there are several ways to do so. Sponsorship is one option, but there are also opportunities to partner with the league on business ventures or serve as an official supplier of goods or services. Whatever route you choose, aligning your brand with the NHL can help you reach new audiences and tap into a passionate fan base.

The NHL’s Impact on Business

The NHL as a Marketing Platform

The NHL provides businesses with a unique marketing platform. For example, businesses can use the NHL to reach out to targeted demographics, such as Hockey fans. In addition, businesses can use the NHL to promote their products and services to a wide audience.

The NHL can also be used as a platform for charities and non-profit organizations. For example, the NHL has partnered with the Make-A-Wish Foundation to help raise money for sick children.

The NHL as a Business Partner

As the official business partner of the NHL, we work closely with the League to provide our clients with unique opportunities to connect with fans. From sponsoring one of the most popular professional sports leagues in North America to hosting special events and hospitality experiences, we offer a range of services that can help you achieve your business goals.

Whether you’re looking to reach a new customer base, generate leads, or increase brand awareness, we can work with you to create a customized plan that will help you achieve your objectives. We have a deep understanding of the NHL’s fans and business partners, and we can use that knowledge to develop strategies that will drive results.

If you’re interested in learning more about how we can help you reach your goals, contact us today. We’ll be happy to discuss the various ways we can partner with you to help grow your business.

How to Tie in the NHL to Your Business

It’s no secret that the NHL is a huge business. In order to tap into that market, you need to find a way to tie your business into the NHL. There are a few ways to do this, and we’ll explore a few of them in this article.

Sponsorship

Reach a Wider and More Engaged Audience
According to a 2019 report by Nielsen, the NHL has the most brand-loyal fans of any sport in North America. And, as Forbes notes, that loyalty extends well beyond game day. NHL fans are more likely than fans of any other sport to seek out and purchase products from brands that sponsor their favorite teams or players.

In other words, sponsoring the NHL gives you access to some of the most engaged and brand-loyal consumers in North America. Not only that, but because hockey is typically less saturated with sponsors than other major sports, your sponsorship is more likely to stand out.

Build Your Brand Recognition
When you sponsor the NHL, your brand will be exposed to millions of passionate hockey fans – both in person at games and through TV and digital broadcasts. In addition, your brand will be featured on team jerseys, in arena signage, and on NHL social media channels – giving you even more opportunities to build brand awareness and recognition among hockey fans.

Licensing

NHL licensed products are a great way to show your support for your favorite team and can be used to promote your business. There are a few different types of licenses available, and each has its own benefits.

A team license allows you to use the team’s logos and colors on your products. This can be a great way to show support for your local team and make your products more appealing to fans. However, it is important to note that team licenses can be quite expensive, so this option may not be feasible for all businesses.

An NHL league license gives you access to use the NHL’s logos and colors on your products. This is a less expensive option than a team license, but it does not allow you to use any specific team’s logos or colors. This option may be a good choice for businesses that want to show support for the NHL in general, but don’t want to make a significant investment.

A player license allows you to use a specific player’s name and likeness on your products. This can be a great way to connect your business with a popular player and appeal to their fans. However, it is important to note that player licenses can be quite expensive, so this option may not be feasible for all businesses.

NHL licensed products are a great way to show support for your favorite team or the NHL in general, and can help promote your business. Be sure to consider all of your options before making a purchase, as each type of license has its own benefits and drawbacks.

Advertising

The National Hockey League (NHL) is a professional ice hockey league with 30 teams in Canada and the United States. It’s a great platform for advertising your business. You can sponsor a team, buy ad space at an arena, or advertise on TV during games.

NHL games are broadcast on several networks in the US and Canada, including NBC, NBCSN, CBC, TSN, andTVA Sports. Sponsoring a team or buying ad space at an arena gives you exposure to local fans. And advertising during NHL games reaches a national audience.

To make the most of your investment, it’s important to choose the right marketing partners. The NHL has official marketing partners in several categories, including automotive, financial services, telecommunications, and more. These relationships give companies exclusive access to NHL assets like logos and players. They also get their products and services featured in NHL campaigns and events.

If you’re not an official NHL marketing partner, you can still sponsor a team or buy ad space at an arena. You can also advertise on TV during NHL games. To reach the most people, choose a network that broadcasts games nationally like NBCSN or CBC.

Conclusion

In conclusion, while there are some definite benefits to tying your business in with the NHL, there are also some risks. You need to carefully consider your audience and your goals before making a decision. If you do decide to go ahead with it, make sure you have a solid plan in place to make the most of the opportunity.