How Does The NFL Make Money?
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The National Football League (NFL) is a professional American football league. It generates revenue from a variety of sources, including ticket sales, television contracts, and merchandise sales.
How the NFL Makes Money
The NFL makes money through a variety of sources, including ticket sales, merchandise sales, and television rights fees. The league also generates income from sponsorships and advertising. In addition, the NFL has a partnership with the NFLPA, which allows the league to collect a percentage of player’s salaries.
TV Broadcast Rights
The NFL sells the broadcast rights to its games to various networks. The money from these broadcast rights is divided equally among the teams in the league. In 2014, the NFL signed a nine-year deal with CBS, NBC, and FOX worth a total of $27 billion. That comes out to about $3 billion per year or $24 million per team.
The NFL also gets money from its partnership with ESPN. ESPN pays the NFL $1.9 billion per year for Monday Night Football and the NFL Network costs cable and satellite companies $1.3 per subscriber per month.
Merchandise and Apparel
In addition to the revenue it generates from television contracts, the NFL also makes a significant amount of money from the sale of merchandise and apparel. According to data from Statista, the league generated $3.2 billion in revenue from merchandise and apparel sales in 2017, which accounted for approximately 11 percent of its total revenue for the year.
The NFL has a wide range of merchandise and apparel products available for purchase, including jerseys, t-shirts, hats, collectibles, and more. A large portion of the league’s merchandise and apparel sales come from the sale of jerseys, which are typically one of the most popular items among fans. In fact, jersey sales make up a significant portion of the NFL’s total merchandise and apparel revenue; according to Business Insider, jersey sales accounted for $1.6 billion in revenue for the league in 2016 alone.
The NFL also generates significant revenue from the sale of other licensed products, such as video games and DVDs/Blu-rays. According to Forbes, the league generated $1.6 billion in revenue from licensed products in 2017, which accounted for approximately 5 percent of its total revenue for the year. The NFL has licensing agreements with a number of major video game publishers, including EA Sports ( Madden NFL) and 2K Games (NFL 2K).
Licensing and Sponsorships
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major North American professional sports leagues, the highest professional level of American football in the world, the wealthiest professional sport league by revenue, and the annual leader in popularity in terms of television viewership. The Super Bowl is among the biggest club sporting events in the world and individual Super Bowl games account for many of the most watched television programs in American history, all occupying the Nielsen’s Top 5 tally of most watched broadcasts in U.S. television history.
The NFL generates revenue through a complex system of licenses and sponsorships that has evolved into a multibillion-dollar enterprise over time. A thorough understanding of how this system works is essential to understanding how such a large organization can function effectively on a day-to-day basis.
The NFL licensees produce a wide variety of products bearing NFL trademarks, including apparel, headwear, all manner of toys and collectibles, electronic games, home furnishings and décor items, just to name a few. These products are sold through mass retailers such as Walmart and Target as well as more traditional sporting goods outlets such as Dick’s Sporting Goods. In addition, some licensees produce products that are sold only through official NFL online channels and at stadium retail locations on game days.
Revenue generated from licensing aids in underwriting many other important League initiatives including player benefits and medical research, youth and senior citizen fitness programs supported by NFL PLAY 60, philanthropic causes supported by NFL Charities and funding for costs associated with stadiums around the League.
How the NFL Spends Money
The National Football League (NFL) is not a traditional non-profit organization. The NFL is a 501(c)6 trade association made up of and financed by its 32 member clubs. The league brings in about $9 billion in annual revenues, the majority of which comes from television agreements and NFL Game Pass, the league’s out-of-market live game subscription service.
Player Salaries
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major North American professional sports leagues, the highest professional level of American football in the world. The NFL’s 17-week regular season runs from early September to late December, with each team playing 16 games and having one bye week. Following the conclusion of the regular season, seven teams from each conference advance to the playoffs, a single-elimination tournament culminating in the Super Bowl, which is usually held on the first Sunday in February and is played between the champions of the NFC and AFC.
In 2020, the average NFL player salary was $2.7 million per year. The median salary for all players was $860,000 per year. The top 25% of players earned more than $3.9 million per year while the bottom 25% earned less than $660,000 per year. Salaries vary widely by position: quarterbacks are typically at or near the top of this list while kickers and punters are at or near the bottom.
NFL teams are also required to spend a certain amount of their salary cap on player salaries. In 2020, that number was $175 million per team. This means that each team had to spend at least that much on player salaries for their entire roster. However, most teams spend much more than that on player salaries because they have more than 53 players on their roster (teams can have up to 90 players total during training camp and the preseason).
Stadium Construction and Maintenance
The cost of maintaining and repairing a stadium can be significant for any NFL team. In 2017, the Green Bay Packers spent $146 million on stadium construction and repairs. The Minnesota Vikings spent $187 million on their new stadium, which opened in 2016. As a result of the repair and construction costs, many teams have used taxpayer money to help offset these expenses. In some cases, this has resulted in protests from taxpayers who feel like they shouldn’t have to help pay for a millionaire’s play thing.
League Operations
The NFL’s main source of revenue comes from television contracts and media rights. In 2012, the NFL generated $9.5 billion in revenue from these sources. The NFL also generates income from ticket sales, merchandise sales, and licensing fees.
In recent years, the NFL has also been working to generate additional revenue by partnering with companies to sell advertising space on player uniforms and in stadium signage. The NFL has also been working to increase its international appeal by holding regular season games in London and Mexico City.
League operations make up the largest expense for the NFL, accounting for $5.4 billion in expenses in 2012. The largest expense for league operations is player salaries and benefits, which made up $3.6 billion of the total league expenses in 2012. Other expenses for league operations include administrative costs, costs for officials, and other game-related costs.