How Much Does the NFL Make on the Super Bowl?
Contents
How much does the NFL make on the Super Bowl? This is a question that many people have, and it’s one that we’re going to answer today. The NFL makes a lot of money on the Super Bowl, and they use that money to fund many different things.
How the NFL Makes Money
The NFL makes the vast majority of its money from broadcasting rights and sponsorship deals. In fact, the NFL made $3.2 billion in total revenue in 2017, which was a new record. The Super Bowl is the biggest event of the year for the NFL and it generates a lot of money for the league. Here’s a look at how the NFL makes money from the Super Bowl.
TV Deals
The NFL’s primary source of income is from its television deals. The league currently has nine broadcast partners — CBS, NBC, Fox, ESPN, DirecTV, NFL Network, Amazon Prime Video, Sirius XM Radio, and Westwood One Radio.
CBS and NBC pay the most for their NFL packages, with each network currently paying $450 million per year for the right to broadcast Sunday games. Fox pays $400 million per year for its Sunday games package, while ESPN pays $1.9 billion per year for Monday Night Football and the annual Thursday Night Football game.
In addition to these television deals, the NFL also generates revenue through radio rights deals and digital streaming agreements. Sirius XM Radio pays $100 million per year for the right to broadcast all NFL games, while Amazon Prime Video pays $130 million per year to live stream Thursday Night Football games.
Ticket Sales
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major North American professional sports leagues, the highest professional level of American football in the world, the wealthiest professional sport league by revenue, and the sport league with the most valuable teams. The Super Bowl is the annual championship game of the National Football League (NFL). The game is the culmination to a regular season that begins in August of the previous calendar year.
How much does the NFL make on ticket sales for the Super Bowl?
The National Football League does not release its financials, so we do not know for sure. However, it is estimated that NFL ticket sales for the Super Bowl bring in around $500 million.
Merchandise Sales
The NFL earns a significant portion of its revenue from merchandise sales. Licensed merchandise bearing the logos and colors of NFL teams is sold in stores across the country, as well as online. The most popular items include jerseys, hats, T-shirts, and other clothing. The NFL also sells a wide variety of other merchandise, including jewelry, home decor items, and even dog clothes. A small percentage of the price of each item sold goes to the NFL.
How the Super Bowl Makes Money
The Super Bowl is the biggest and most important game in the NFL every year. It is also the biggest single-day sporting event in the world. The game itself is only a small part of how the NFL makes money on the Super Bowl.
TV Deals
The NFL’s television deals are the most important source of revenue for the organization. In 2011, the NFL signed a nine-year extension of its contract with Fox, CBS, and NBC that runs through 2022 and is worth a total of $27 billion. That’s an average of about $3 billion per year, or $250 million per game.
The league also has a contract with ESPN to air Monday Night Football games, which is worth $1.9 billion per year through 2021. In addition, the NFL has sold the rights to air Thursday Night Football games to both CBS and NBC for the 2016 and 2017 seasons. Together, these deals bring in an average of about $5 billion per year for the NFL.
Ticket Sales
Ticket prices for the Super Bowl are set by the NFL well in advance of the game, and they don’t come cheap. In 2017, the average price of a ticket on the secondary market was $5,502, according to TicketIQ. The most expensive tickets that year went for $13,300 apiece.
The face value of tickets has increased in recent years along with demand. In 2018, the cheapest tickets cost $950 each, while the most expensive ones were priced at $5,000. For 2019’s game, ticket prices started at $1,000 and topped out at $5,250.
While some fans are willing and able to pay those kinds of prices for a seat at the game, many more watch from home or their local bar. That’s where the real money is made for the NFL.
Merchandise Sales
The NFL makes a killing off of Super Bowl merchandise sales. In 2012, the NFL made $12 million dollars in merchandise sales. This is a huge increase from the $6 million they made in 2010. The NFL makes most of their money from selling official Super Bowl jerseys. They also sell other official Super Bowl merchandise like t-shirts, hats, and memorabilia.
How Much the NFL Makes on the Super Bowl
TV Deals
TV deals are the biggest chunk of revenue for the NFL. In total, the NFL pulls in about $5 billion a year from its various TV contracts. The biggest of these deals is with NBC, CBS, and FOX, which pony up a combined $3.1 billion annually to broadcast games on Sundays during the regular season. NBC also pays $950 million per year for the rights to show Sunday Night Football, the most watched program on television. ESPN pays $1.9 billion per year to show Monday Night Football and other NFL programming.
Ticket Sales
Super Bowl ticket prices have risen steadily over the years. The NFL does not release information on how many tickets are sold or the prices of individual tickets, but the average price of a ticket to the Super Bowl has increased from $6 in 1967 to over $5,000 in 2019.
The vast majority of those tickets are sold through a lottery system that gives fans a chance to enter a drawing for the right to purchase tickets. There are also a limited number of tickets available through NFL sponsor packages and team ticket sales.
In 2018, the NFL generated $1.32 billion in revenue from Super Bowl ticket sales alone. That’s an average of $53 million per game!
Merchandise Sales
Super Bowl merchandise sales are a huge revenue source for the NFL. The league rake in millions of dollars in sales from licensed merchandise bearing the Super Bowl logo each year. In fact, Super Bowl gear is so popular that it even outsells gear for the World Series and NBA Finals.
