How To Get A License To Sell NFL Merchandise

If you’re looking to get a license to sell NFL merchandise, there are a few things you need to know. We’ll walk you through the process of how to get a license to sell NFL merchandise so you can get started on your business.


The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major North American professional sports leagues, the highest professional level of American football in the world. NFL merchandise is big business.

In order to sell NFL merchandise, you must have a license from the NFL. The process for obtaining a license is not difficult, but there are a few requirements that you must meet. First, you must be a manufacturer or distributor of products that are related to football. This includes but is not limited to jerseys, hats, T-shirts, polo shirts, and other apparel. Second, you must have a minimum of $100,000 in liability insurance coverage. Third, you must agree to abide by all NFL rules and regulations regarding licensing and trademark usage.

The first step in applying for an NFL license is to submit an application form along with the appropriate fee. The fee for non-exclusive licenses is $5,000 per year while the fee for exclusive licenses is $50,000 per year. After your application has been reviewed and approved, you will be required to sign a licensing agreement which sets forth the terms and conditions of your license. Once your license has been granted, you will be able to use official NFL logos and marks on your products.

How to get a license

In order to sell NFL merchandise, you first need to obtain a license from the NFL. The process for doing this is relatively simple and straightforward. You’ll need to fill out an application and submit it to the NFL for review. Once your application is approved, you’ll be able to start selling NFL merchandise.

Applying for a license

You must apply for a license by filling out an application and sending it to the licensing department of the NFL. The application will ask for basic information about your business, including its name, address, and contact information. You will also be asked to disclose any past legal troubles, bankruptcies, or other financial problems. Once you have submitted your application, the NFL will review it and decide whether to grant you a license.

The requirements for a license

In order to sell NFL merchandise, you must first obtain a license from the NFL. The requirements for a license vary depending on the type of merchandise you wish to sell and the volume of sales you anticipate making.

For example, if you wish to sell T-shirts with team logos, you must apply for a manufacturer’s license. The application fee is $250, and there is an annual renewal fee of $150. If you anticipate selling more than $10,000 worth of merchandise per year, you must also agree to submit quarterly reports detailing your sales.

In addition to a manufacturer’s license, you will also need a vendor’s license in order to sell merchandise at retail locations such as stadiums, arena

The benefits of having a license

If you are looking to get involved in the NFL merchandise business, then licensing is the first step you need to take. A license gives you the legal right to produce and sell products with an NFL team’s name, logo, or other trademarked property. NFL licenses are granted by the team itself or through the league office. The benefits of having a license are numerous, but let’s take a closer look at a few of the most important ones.

Increased revenue

More people will buy your product if they know that it is official NFL merchandise. This is because they know that they are supporting their team in a legitimate way and that the money they spend is going towards the NFL and not some knock-off company. In addition, they will be more likely to trust your product and come back to buy more in the future if it is of high quality. Furthermore, if you are selling online, having a license also helps to build trust with potential customers who may be concerned about buying from an unknown website.

Access to a larger market

One of the benefits of having a license to sell NFL merchandise is that it gives you access to a larger market. By partnering with the NFL, you are able to tap into a customer base that might otherwise be inaccessible. In addition, the NFL has a wide array of products that are available for purchase, which gives you the opportunity to sell a variety of items.


In order to become an official NFL merchandise licensee, you must first submit an application along with a fee. Once your application has been approved, you will be required to sign a contract and pay a annual licensing royalty. In order to sell NFL merchandise, you must also be an officially licensed retailer.

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