How To Get Sponsorship For Esports?

If you’re looking to get sponsorship for your esports team or organization, there are a few things you can do to increase your chances of success. Check out our tips below on how to get started.

Introduction

With the growth of eSports, more and more businesses are looking to get involved in sponsoring teams and events. But how do you go about getting sponsorship for your eSports team or event?

Here are a few tips:

1. Do your research

Before approaching potential sponsors, it’s important to do your research and have a good understanding of the eSports market and what companies would be a good fit for your team or event. For example, if you’re looking to sponsor a first-person shooter (FPS) team, approach companies that produce FPS games or gaming hardware.

2. Approach companies that are already involved in eSports

Sponsoring an eSports team or event is a great way for companies to get involved in the industry and reach out to gamers. There are many companies already involved in eSports sponsorship, so try approaching these companies first. You can find a list of some of the biggest sponsors here: http://www.esportsearnings.com/top-sponsors

3. Put together a professional proposal

When approaching potential sponsors, it’s important to put together a professional proposal outlining your team or event, what you’re looking for from a sponsor and how the sponsor will benefit from being involved. If possible, include statistics on your team’s or event’s reach, such as social media followers, unique monthly visitors or average viewership.
4. Offer something in return
In return for sponsorship, you should offer something that will benefit the sponsor and help them achieve their marketing goals. This could include brand placement on your website or jerseys, social media promotion or providing access to your player base for marketing purposes.

Following these tips should give you a good start in securing sponsorship for your eSports team or event.

Do Your Research

The first and most important step in getting sponsorship for your esports team is to do your research. You need to understand what sponsors are looking for and whether or not your team fits that criteria. There are a few key things that sponsors want from an esports team:
-A large and engaged social media following
-Regular tournament results
-Positive reception from the community

If you can tick all of those boxes, then you’re well on your way to getting sponsored. The next step is to start reaching out to potential sponsors and pitching your team to them. Remember, you’re not just selling your team to potential sponsors, you’re selling yourself as well. Show them why you and your team are worth investing in and what you can do for their brand.

Once you’ve found a sponsor that’s interested in working with you, it’s time to start negotiating the terms of the sponsorship. This is where things like branding rights and marketing campaigns will be discussed. It’s important that you understand what each part of the sponsorship entails before you agree to anything. If everything goes well, then you’ll have a new sponsor and the funding necessary to take your team to the next level.

Create a Proposal

You’ll need to have a solid understanding of what you’re offering and what your potential sponsors are looking for. To do this, create a sponsorship proposal that outlines your:
-Team or individual statistics
-social media following and analytics
-Value proposition – what you can offer sponsors that they can’t get elsewhere

While Having a Proposal is important, don’t underestimate the power of networking. Get to know people in the industry and try to build relationships with potential sponsors. Attending industry events is a great way to meet people and get your foot in the door.

Find the Right Contact

The best way to get in touch with a potential sponsor is through a personal connection. If you know anyone who works at the company you want to approach, have them introduce you to the decision maker for sponsorships.

Once you have the right contact, reach out and explain why their company should invest in your team or event. Be prepared to discuss your audience, why they would be interested in the sponsor’s products, and what kind of exposure you can provide.

It’s also a good idea to have some statistics and case studies handy to back up your claims. sponsoring an esports team or event can be a great way for companies to reach a young, tech-savvy audience.

If you don’t have a personal connection at the company, look for other ways to get in touch with the decision maker for sponsorships. LinkedIn is a great resource for finding contact information, and cold-calling can also be effective if you’re prepared with a strong pitch.

Follow Up

The best way to get sponsorship for eSports is to have a track record of success and reach out to companies that might be interested in sponsoring your team or event. You can also look for sponsorship through online platforms that connect sponsors with eSports teams and events. To increase your chances of getting sponsored, try to build a strong social media following and create engaging content that will reach potential sponsors.