Is La Fitness Now Called Esporta?

La Fitness is now called Esporta. Check out our blog to find out more about this change and what it means for members.

Introduction

La Fitness was originally founded in 1984 under the name “LA Fitness”. In 2019, the company changed its name to “Esporta”. This change was made in order to reflect the company’s focus on sports and fitness. The name “La Fitness” is still used in some locations, but the company is gradually transitioning to the new name.

What happened to La Fitness?

La Fitness was acquired by Esporta in 2019.

What is Esporta?

Esporta is a fitness company that was acquired by La Fitness in 2019. La Fitness is a well-known fitness company in the United States, and Esporta is a smaller, UK-based company. The acquisition was made in order to help La Fitness expand its reach into the European market.

Why the name change?

La Fitness is a well-known chain of gyms across the United States. Recently, however, the company has been in the news for changing its name to Esporta.

The name change is due to the fact that La Fitness was recently bought out by a company called Esporta Health and Racquet Clubs. The new owners decided to rename all of the gyms in the chain to Esporta, in order to create a unified brand.

So far, the name change has been met with mixed reactions from customers. Some feel that La Fitness was a trusted and well-known brand, and that changing its name will cause confusion. Others are excited about the new direction that Esporta is taking, and believe that the name change reflects the company’s commitment to health and fitness.

Only time will tell whether or not the name change will be a success. In the meantime, if you’re looking for a gym to join, you might want to check out Esporta!

What does this mean for La Fitness members?

This change means that La Fitness members will now have access to Esporta’s world-class fitness facilities and amenities. This includes access to their group fitness classes, personal training services, and more. La Fitness members will also be able to take advantage of Esporta’s special member discounts and promotions.

Conclusion

No, La Fitness is not now called Esporta. La Fitness is a popular chain of gyms in the United States, while Esporta is a separate company that specializes in sports club management.