NBA 2K22: Mountain Dew CourtsideMountain Dew is
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- partnering with the NBA for the upcoming season
- sponsoring NBA 2K22
- becoming the official beverage of the NBA
- giving away free digital content
- providing exclusive in-game items
- sponsoring the NBA All-Star Game
- running a social media campaign
- giving away prizes
- holding a contest
- providing exclusive NBA 2K22 content
Looking for a way to step up your game in NBA 2K22? Check out Mountain Dew Courtside! This exclusive online mode will test your skills against the best players in the world.
partnering with the NBA for the upcoming season
Mountain Dew is partnering with the NBA for the upcoming season to bring fans closer to the game with exclusive content, experiences and products.
As part of the partnership, Mountain Dew will be the official beverage sponsor of the NBA 2K22: Courtside event, which will take place prior to the start of the NBA season
Mountain Dew and NBA will also collaborate on a series of content pieces that will be featured on NBA 2K22, as well as on Mountain Dew’s digital and social channels.
In addition, Mountain Dew will create a line of co-branded product merch, including an exclusive limited edition can series featuring all 30 NBA team logos. The cans will be available beginning in October 2020.
sponsoring NBA 2K22
Mountain Dew is sponsoring NBA 2K22 and will be the game’s exclusive beverage partner. This means that players will see Mountain Dew branding throughout the game, including on virtual courtside billboards, in-game ads, and on products in the game’s virtual store.
becoming the official beverage of the NBA
In a multi-year partnership with the National Basketball Association (NBA), Mountain Dew will become the official beverage of the NBA, including the NBA 2K League and NBA Summer League The partnership will feature a revolutionary new “courtside” virtual fan experience that will debut at the upcoming NBA 2K22 global launch.
This virtual courtside experience will place fans at the center of the action, with realistic lighting and sound effects that create an immersive environment. There will also be interactive opportunities for fans to participate in game play, such as shooting free throws and participating in timeouts. In addition, this new courtside experience will be available to all NBA 2K22 players as a free update.
giving away free digital content
Mountain Dew is giving away free digital content for the upcoming NBA 2K22 videogame! From now until September 30th, fans can visit www.mountaindew.com/nbacourtside to sign up for a chance to win in-game items, including player cards, apparel, and more. No purchase necessary. See full rules at www.mountaindew.com/nbacourtside. Void where prohibited.
providing exclusive in-game items
Mountain Dew is providing exclusive in-game items for the upcoming NBA 2K22 game. The items will be available to those who purchase a specially marked can of Mountain Dew or Mountain Dew Zero Sugar.
sponsoring the NBA All-Star Game
Mountain Dew is sponsoring the NBA All-Star game for the eighth consecutive year. This year, the game will take place on Sunday, February 16th at 8PM EST.
Mountain Dew will have a significant presence throughout the weekend, with a courtside logo at center court and branded digital content. Additionally, during the game, there will be a “Mountain Dew Moment” where fans can win prizes.
Mountain Dew is running a social media campaign called “DEWn’t Miss A Pick” in partnership with NBA 2K22. The campaign will give fans the chance to enter to win a copy of the new game.
To enter, fans must follow @MountainDew and @NBA2K on Twitter and share a photo of themselves with their copy of NBA 2K22. One grand prize winner will receive a trip to an upcoming NBA game where they’ll have the chance to meet an NBA player
The “DEWn’t Miss A Pick” campaign is just one part of Mountain Dew’s larger courtside presence in NBA 2K22. The soda brand is also sponsoring the game’s virtual Courtside Report, which will keep fans updated on in-game action and highlights.
giving away prizes
Mountain Dew is giving away some amazing prizes for NBA 2K22 players!
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holding a contest
Mountain Dew is holding a contest where you can win a trip to an NBA game To enter, create a 3-point shot in NBA 2K22 and post it to social media using #MountainDewCourtside.
providing exclusive NBA 2K22 content
Mountain Dew is bringing the heat this NBA season by providing exclusive NBA 2K22 content.Starting on December 21, 2020, anyone who buys a can of Mountain Dew can get a code that will unlock special in-game content, including:
-Special edition Mountain Dew courtside takes place at the world-famous Rucker Park in New York City
-Exclusive Rucker Park challenges to gain rewards
-Access to current and former NBA players who will provide tips and advice on how to improve your game
To get started, simply buy a can of Mountain Dew and find the code on the back. Redeem the code online at nba.com/mdcourtside, then log in or create an account to start playing The exclusive content will be available until March 31, 2021, so don’t wait!