What Companies or Brands Sponsor the NFL?

Many companies and brands sponsor the NFL in some capacity. Some of the most notable sponsors include Budweiser, Nike, and Pepsi. These companies likely sponsor the NFL because of the large audience that the league commands. By aligning themselves with the NFL, these companies and brands can reach a large number of potential customers.

Official NFL Sponsors

The National Football League has many official sponsors. These companies or brands have a contract with the NFL that allows them to use the NFL logo and marks in their advertising and marketing campaigns. In return, the NFL gets a share of the revenue that the sponsor generates. Some of the NFL’s official sponsors include Bud Light, Nike, and Verizon.

Pepsi

As one of the official sponsors of the NFL, Pepsi has had a long association with the sport. The company has been sponsoring NFL teams since 1923, and to this day, it remains a proud partner of the league. From its halftime shows to its in-game advertisements, Pepsi is a big part of the NFL experience.

Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.[5][6] As of 2017, the Nike swoosh is one of the most recognizable logos in the world.[7]

Bud Light

Bud Light is one of the official sponsors of the NFL. Bud Light has been a sponsor since 2011.

Bose

Bose is an audio company that has been a sponsor of the NFL since 2014. The company has a long history of sponsoring sporting events and athletes, dating back to its founding in 1964.

Bose’s sponsorship of the NFL is part of a larger marketing strategy that includes sponsoring other major sporting events such as the Olympics and the FIFA World Cup. The company has said that its goal is to reach a wider audience through its sponsorship of major sporting events.

In addition to its sponsorship of the NFL, Bose also has an exclusive partnership with the league to provide headphones and other audio equipment to players and coaches. This partnership began in 2016 and has been renewed through 2020.

Non-Official Sponsors

Many people don’t realize that there are a number of companies or brands that sponsor the NFL, even though they may not be official sponsors. Some of these companies include: Pepsi, Gatorade, Ford, Chevrolet, and Budweiser. These companies often have ads during the games or their products may be featured in some other way.

Gatorade

Gatorade is a non-official sponsor of the NFL. The company’s marketing strategy focuses on sideline product placement during games, rather than TV advertising, as it believes that this gives it greater visibility and allows it to connect with its target audience of young athletes. While Gatorade does not have an official relationship with the NFL, it has sponsorship deals with individual teams, including the New England Patriots, Miami Dolphins, and Tampa Bay Buccaneers.

Verizon

Verizon became the NFL’s official wireless provider in 2010, a sponsor deal that was reportedly worth $720 million. The company is also the exclusive wireless category sponsor of the NFL and its teams, meaning no other wireless companies can advertise with the league or place signage at NFL stadiums. Verizon also streams live NFL games on its mobile app.

Microsoft

Microsoft is one of the world’s largest technology companies. They make a variety of products, including computer software, personal computers, servers, and electronic gaming consoles. They are also one of the main sponsors of the National Football League (NFL).

Microsoft has been a sponsor of the NFL since 2013. They are currently the official NFL sideline technology sponsor, and they provide Surface tablets to all 32 NFL teams. Microsoft also has a partnership with the league to provide content for the NFL app on Xbox One consoles.

Why Do Companies Sponsor the NFL?

The National Football League (NFL) is the most popular sports league in the United States. It is also one of the most profitable businesses in the country. Many companies sponsor the NFL in order to get their products and services in front of millions of people.

To Reach a Wider Audience

Many companies sponsor the NFL in order to reach a wider audience. The NFL has a large following, and by sponsoring the league, companies can tap into that fan base. The NFL also has a wide reach, with games broadcast in over 180 countries. This provides companies with an opportunity to market their products and services to a global audience.

In addition to reaching a larger audience, sponsoring the NFL can also help companies build brand awareness and brand loyalty. When consumers see a company’s name on NFL jerseys or on signage at stadiums, they are more likely to remember the company and become loyal customers. Sponsoring the NFL can also help companies connect with their target consumers on an emotional level. Football is a passion for many people, and by aligning their brand with the sport, companies can create an emotional connection with consumers that will lead to long-term brand loyalty.

To Align With a Positive Brand

The NFL is the most popular sport in America and has a large, loyal fan base. According to a Harris poll from 2013, NFL football is America’s favorite sport, with 35% of respondents saying it is their favorite. That’s significantly higher than the next most popular sport, Major League Baseball, which was favored by 14% of respondents.

The NFL also has high viewer ratings. In 2014, an average of 17.6 million people watched NFL games on television, according to Nielsen. That’s a lot of potential customers for companies that sponsor the NFL.

In addition to the large number of fans and high viewer ratings, there are other reasons why companies might want to sponsor the NFL. The NFL has a reputation for being a family-friendly sport. It’s also considered to be a positive, patriotic institution. The Super Bowl is one of the most-watched annual sporting events in America and has been described as a “national holiday.”

For many companies, sponsoring the NFL is an opportunity to align their brand with a positive institution and reach a large audience.

To Take Advantage of NFL Fans’ Brand Loyalty

The NFL is one of the most popular sports leagues in the world, and it has a large and loyal fan base. Companies that sponsor the NFL or have advertising deals with the league can take advantage of this brand loyalty and use it to promote their own products and services.

Studies have shown that NFL fans are more likely to be brand loyal than fans of other sports leagues. For example, one study found that NFL fans are less likely to switches brands of beer than fans of other sports leagues. This loyalty can be valuable to companies, as it can lead to increased sales and higher brand awareness.

In addition to taking advantage of brand loyalty, companies that sponsor the NFL can also benefit from the league’s large audience. The NFL has more viewers than any other sport in the United States, and its games are often watched by millions of people. This provides a great opportunity for companies to reach a large number of potential customers with their marketing messages.