Who Are the NFL’s Biggest Sponsors?
Contents
A list of the NFL’s biggest sponsors, including companies that have ended their relationship with the league.
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NFL’s Top Sponsors
The NFL has a lot of big-name sponsors. Some of the most well-known sponsors are Anheuser-Busch, FedEx, Nike, and Pepsi. These companies have been associated with the NFL for many years and are some of the most recognizable brands in the world.
Pepsi
Pepsi is one of the NFL’s biggest sponsors. They have been a sponsor since 2002 and have a contract that runs through 2022. Pepsi has been a part of many NFL events, including the Super Bowl, the NFL Draft, and the NFL Kickoff game.
Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.[5][6] As of 2017, the Nike swoosh is ranked as one of the most recognizable logos in the world.[7]
Nike sponsors many high-profile athletes and sports teams around the world,[8] with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
Anheuser-Busch InBev
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is a multinational beverage and brewing company with headquarters in Leuven, Belgium. AB InBev has a diversified portfolio of over 500 beer brands, which include Budweiser, Corona and Stella Artois. It’s the largest beer producer in the world and has a 25% global market share.
Bose
The American company, Bose, is a major sponsor of the NFL. The company provides sound systems for all NFL stadiums, and its products are used by NFL teams during practices and training sessions. Bose also sponsors the NFL’s “Thursday Night Football” broadcast on CBS.
How the NFL’s Top Sponsors Have Changed Over Time
The National Football League has a long list of sponsors that have been with the organization for many years. However, there have been some changes in recent years, with some companies leaving and others taking their place. Here is a look at the NFL’s biggest sponsors and how they have changed over time.
2012
In 2012, the NFL’s top sponsors were Anheuser-Busch InBev, PepsiCo, Verizon, Microsoft, and General Motors. These five companies accounted for nearly 30% of the NFL’s total sponsorship revenue.
2013
In 2013, the NFL’s top sponsors were Anheuser-Busch InBev, Verizon, and PepsiCo. These companies have remained the top sponsors over the years, with some changes in ranking. For example, in 2017, Verizon was the NFL’s top sponsor, followed by Anheuser-Busch InBev and then Nissan.
2014
In 2014, the NFL’s top sponsors were Anheuser-Busch, Verizon, and Pepsi.
2015
In 2015, the NFL’s top sponsors were Anheuser-Busch InBev, PepsiCo, Verizon Communications, Bud Light, McDonald’s Corporation, Sprint Corporation, Toyota Motor Corporation, Nike Inc., and Ford Motor Company.
Why the NFL’s Top Sponsors Have Changed
In the past, the NFL’s biggest sponsors have been traditional companies like Anheuser-Busch, Verizon, and Ford. However, in recent years, there has been a shift to more tech-based companies like Amazon, Microsoft, and Google. There are a few reasons for this change.
Pepsi
Pepsi is one of the NFL’s most prominent sponsors. The company has been a sponsor of the NFL since 2002, and its current deal runs through 2022. Pepsi is also a sponsor of multiple NFL teams, including the New England Patriots, Dallas Cowboys, and Houston Texans.
Nike
In 2018, Nike signed an extension with the NFL that made it the league’s official on-field apparel provider. The eight-year deal is worth a reported $1.1 billion and allows Nike to supply not only game-day uniform components like jerseys and base layer shirts, but also sideline personnel uniforms and fan gear.
Anheuser-Busch InBev
In 2015, Anheuser-Busch InBev became the NFL’s Official Beer Sponsor. The partnership gives Bud Light exclusive pouring rights at NFL stadiums and opportunities to partner with the league on special events, like the annual Kickoff game. The company has also used its NFL sponsorship to promote its Bud Light Lime-A-Rita brand.
Bose
Bose is an audio company that specializes in noise-cancelling headphones, speakers, and earbuds. The company has been a sponsor of the NFL since 2014, when it signed a deal to become the official headphone and speaker sponsor of the league.
In 2015, Bose extended its relationship with the NFL by becoming the official sponsor of Thursday Night Football. Under the terms of the deal, Bose was able to use NFL logos and trademarks in its advertising and promotional campaigns.
Bose ended its relationship with the NFL in March 2019, shortly after the league signed a new partnership with Beats by Dre.
