Who Does the NFL Commercial? Who’s Got Your Back?
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The NFL commercial that everyone’s talking about features some very familiar faces. But who are they, and what do they have to do with the NFL?
The NFL’s “Who’s Got Your Back” commercial
The commercial, called “Who’s Got Your Back,” features a number of NFL players delivering the message that they “got your back” if you experience discrimination or bias of any kind. The ad is part of the NFL’s ongoing efforts to combat discrimination and promote inclusivity.
The commercial begins with New York Giants wide receiver Odell Beckham Jr. asking, “Who’s got your back when the world doesn’t make sense?” Dallas Cowboys running back Ezekiel Elliott then says, “We got your back.” San Francisco 49ers safety Eric Reid adds, “No one’s bigger than this game.”
Other players featured in the ad include Seattle Seahawks linebacker Bobby Wagner, Los Angeles Rams defensive lineman Aaron Donald, Pittsburgh Steelers offensive lineman Alejandro Villanueva, and Cleveland Browns wide receiver Jarvis Landry.
The commercial ends with a call to action, encouraging viewers to visit the NFL’s website to learn more about their efforts to combat discrimination.
What the commercial is about
The commercial is about a group of NFL players who are shown in a locker room. They are all getting ready for a game and are talking about how they are going to win. One player says that he is going to hit the quarterback so hard that he is going to “knock his lights out.” Another player says that he is going to tackle the running back so hard that he is going to “bounce off the turf.”
The commercial’s message
The commercial is created by the National Football League and is meant to promote their new initiative involving player’s health and safety. The NFL has partnered with several companies in order to create a better environment for players both on and off the field. This includes testing for concussions, improving equipment, and increasing the amount of money available for player’s medical expenses.
The commercial’s production
The commercial was produced by the advertising agency Grey Group. It features a montage of NFL players and fans talking about who has their back during tough times. The commercial ends with the tagline “Who’s got your back?”
The commercial’s impact
The NFL’s commercial, “Who’s Got Your Back?” was released in October of 2016 in order to help promote the league’s “A Crucial Catch” campaign. The commercial focuses on the importance of early detection and screening for breast cancer. It features NFL players and coaches interacting with people who have been affected by breast cancer, as well as footage of NFL games. The commercial has been widely praised for its emotional impact and its ability to raise awareness about breast cancer.
The commercial’s reception
The initial reaction to the commercial was mixed. Some viewers loved it and thought it was a powerful statement about the importance of standing up for what you believe in. Others found it to be overly political and criticized the NFL for airing it during a football game.
Since then, the commercial has been widely praised as one of the best commercials of 2019. It has been called “inspiring,” “moving,” and “uplifting.”
The commercial’s effect
Since it first aired during Super Bowl XLIII in 2009, the NFL commercial “Who’s Got Your Back” has been praised for its impact on viewers. The commercial features then-Pittsburgh Steelers safety Troy Polamalu and wide receiver Hines Ward getting ready for a game, with various people – a coach, a fan, a referee – praising them for their work on and off the field. The commercial ends with the tagline “Every player. Every play. Every day.”
The commercial was part of the NFL’s “Game Day” campaign, which was created to promote the league’s commitment to player safety. Since its debut, the commercial has been credited with increasing awareness of concussion risks among football players and fans alike. In 2012, then-NFL Commissioner Roger Goodell praised the commercial for its “powerful” message.
“It really is one of the most powerful commercials ever done,” Goodell said at a press conference. “When you look at that and you see the commitment that our players have made to each other … it really is a great representation of what they’re all about.”
The commercial has also been credited with prompting changes in the way concussions are handled in the NFL. In 2010, the league implemented new rules designed to protect players from head injuries, and in 2016, it launched a $100 million initiative to fund research on concussions and other brain injuries.