Why Did La Fitness Rebrand To Esporta?

La Fitness rebranded to Esporta for a number of reasons. Here’s a look at why the popular fitness chain decided to make the change.

Introduction

In May of 2019, La Fitness rebranded to Esporta. La Fitness is a national health club chain with locations across the United States. The company offers a variety of fitness services, including group exercise classes, personal training, and weight loss programs.

The decision to rebrand came after La Fitness was acquired by Esporta Health & Racquet Club, a UK-based company. The new name is meant to reflect the company’s focus on fitness and leisure.

It is unclear why La Fitness chose to rebrand at this time. However, the move may be intended to help the company appeal to a wider range of customers and better compete in the increasingly competitive fitness industry.

What is La Fitness?

La Fitness is a fitness center chain that was founded in 1984. It has since grown to become one of the largest fitness center chains in the United States, with over 700 locations.

In 2015, La Fitness decided to rebrand itself as Esporta. The reason for this rebranding was to reflect the company’s focus on becoming a leading provider of health and fitness services for people of all ages and abilities.

Esporta is a word that comes from the Spanish word for “sport.” This was chosen because it reflects the company’s commitment to providing sports and fitness activities for people of all ages and abilities.

The rebranding has been successful, and La Fitness has continued to grow in popularity. It is now one of the most popular fitness center chains in the United States.

What is Esporta?

Esporta is a new fitness brand that was created by LA Fitness. The company made the decision to rebrand in order to better reflect its focus on providing high-quality, affordable fitness options for everyone. Esporta is derived from the word “sport,” which represents the brand’s commitment to helping people live healthier lives through physical activity.

LA Fitness chose the name Esporta because it believes that the word embodies the company’s core values of excellence, affordability, and inclusivity. The name also reflects LA Fitness’s dedication to providing world-class fitness experiences and facilities to its members.

The Rebranding Process

In early 2020, La Fitness announced that it would be rebranding to Esporta. The reasons for the rebranding are twofold. First, La Fitness wanted to move away from its traditional fitness image and focus more on health and wellness. Second, La Fitness felt that the esporta name would better reflect its global expansion plans.

The rebranding process was completed in late 2020 and involved changing all of La Fitness’s signage, stationary, and marketing materials to Esporta. In addition, all of La Fitness’s gym locations were renamed to Esporta Health Clubs.

Why Did La Fitness Rebrand to Esporta?

La Fitness rebranded to Esporta for a few reasons. First, La Fitness wanted to move away from the traditional gym image and attract a more health-conscious crowd. Second, La Fitness felt that the name “La Fitness” was no longer reflective of their company values. And finally, La Fitness wanted a name that would be more recognizable internationally.

Conclusion

After much speculation, it has been confirmed that La Fitness is rebranding to Esporta. While the reasons for this change are not entirely clear, it is likely that La Fitness felt that the Esporta name would better reflect its focus on sports and fitness. It is also possible that La Fitness felt that the rebrand would help to distance itself from some of the negative associations that have been made with the La Fitness brand in recent years. Whatever the reasons for the rebrand, it will be interesting to see how La Fitness fares under its new name.