Why Does the NFL Play in London?

Why does the NFL play in London? Some people think it’s because the NFL is trying to expand its brand to a global audience. Others believe that the NFL is simply trying to tap into the large European market for American football.

Whatever the reason, the NFL’s presence in London is growing. And that means more and more people are wondering why the NFL decided to set up shop in London in the first place.

Introduction

Since 2007, the National Football League (NFL) has played regular season games in London, England as part of their International Series. To date, a total of 28 games have been played in London, with 26 taking place at Wembley Stadium and two at Twickenham Stadium. The NFL first played International Series games in Mexico City in 2005 and 2016, and will return for a game in 2017. The purpose of these games is to grow the NFL brand globally and to show support for its UK fans.

In 2012, the NFL signed a three-year deal with Wembley Stadium to play two regular season games per year through 2016. In 2013, the Jacksonville Jaguars agreed to play four home games at Wembley Stadium from 2013 to 2016 as part of a long-term commitment to establish a fan base in London. The Jaguars are currently the only team that is committed to playing multiple games in London on an annual basis.

In October 2015, it was announced that the San Francisco 49ers would play the Jacksonville Jaguars at Wembley Stadium in October 2016. This game was not part of the International Series and was instead considered a “home game” for the Jaguars.

In January 2017, it was announced that three more regular season games would be played in London: one at Wembley Stadium and two at Twickenham Stadium.

History of the NFL in London

The National Football League first played regular season games in London in 2007, with one game at Wembley Stadium. The league then increased its presence in London by scheduling two games per season from 2013 to 2017. From 2018 onward, the NFL has scheduled four games per season in London.

The NFL’s UK fan base has grown steadily over the years. In 2007, the average attendance for NFL games in London was just over 81,000. By 2017, that number had risen to nearly 87,000.

There are several reasons why the NFL decided to start playing regular season games in London. One reason is that the UK is a major market for the NFL’s broadcast partners (such as Sky Sports and BBC America). Playing games in London helps the NFL expand its reach into that market.

Another reason is that playing games in London helps the NFL tap into a new revenue stream. The league makes more money from selling tickets to games in London than it does from selling tickets to games in the United States. This is because demand for tickets to NFL games is much higher in the UK than it is in the US.

Finally, playing games in London helps the NFL promote its brand globally. The league sees playing games overseas as a way to grow the sport of American football and increase its popularity around the world.

Reasons for the NFL’s Popularity in London

In recent years, the National Football League (NFL) has become increasingly popular in London. This is partly due to the fact that the city has a large number of American expatriates, but it is also due to the fact that the NFL is making a concerted effort to grow its international fan base.

There are a number of reasons why the NFL is so popular in London. First, the sport is relatively new to the city, which means that there is a sense of novelty among fans. Second, the NFL games are played at iconic stadiums such as Wembley and Twickenham, which adds to their appeal. Finally, the NFL experience is carefully curated by the league itself, from the pre-game tailgating to the half-time show. This gives fans in London a taste of American culture that they can’t get anywhere else.

The popularity of the NFL in London is not just a passing fad. The league has plans to build a permanent stadium in the city, which will further solidify its presence in Europe. In addition, the NFL is working hard to develop its fan base in other countries such as Mexico and Canada. With these efforts, it’s likely that the NFL will continue to be one of the world’s most popular sports leagues for years to come.

The NFL’s London Strategy

In recent years, the National Football League (NFL) has played an increasing number of regular season games in London, England. This raises the question – why does the NFL play in London?

There are a number of reasons for the NFL’s London strategy. Firstly, it is an opportunity to grow the game of American football outside the United States. Secondly, it is a way to tap into the large European market for American sports. And finally, it provides the NFL with an opportunity to test out potential locations for future NFL franchises.

So far, the NFL’s London strategy has been a success. The games have been well-attended and have generated a lot of excitement among fans in Europe. There is also a growing number of European players in the NFL, which is another sign of the success of the London strategy.

Looking to the future, it is likely that the NFL will continue to play regular season games in London. This will provide more opportunities for fans in Europe to see live American football, and will also help to grow the game of football overseas.

Conclusion

While there are plenty of reasons for the NFL to play in London, including the fact that it’s great for business, it’s also worth noting that the games are popular with British fans. In fact, many people who wouldn’t normally watch American football say they tune in solely for the London games.

So while the NFL may be motivated by money, there’s no denying that the games have been a success both on and off the field. And with plans to continue playing in London for the foreseeable future, it seems likely that this trend will continue.