Why Is La Fitness Now Esporta?

La Fitness is now Esporta because they are the best at what they do. They have the best equipment, the best facilities, and the best staff.


Esporta Health and Racquet Club is a chain of health clubs in the United Kingdom. It was founded in 1987 by Robert Thorne, and operated under the name “Esporta” until March 2009 when it was acquired by bouygyes-owned La Fitness. In October 2011, La Fitness sold all its UK clubs to Orion Equity Partners. As of September 2012, there are 29 Esporta Clubs across the UK.

The company operated under the name “La Fitness” until October 2011 when it was acquired by bouygyes-owned Equity Partners. Orion Equity Partners then took over ownership and rebranded the company as “Esporta”.

So why is La Fitness now Esporta? Well, according to the new owner, Orion Equity Partners, they feel that the Esporta name is a better fit for the company’s vision and mission.

La Fitness

La Fitness has been in the business of providing people with quality fitness services for many years now. The company has a wide range of facilities and services that it offers to its clients. Recently, La Fitness decided to change its name to Esporta.


La Fitness was originally founded in 1984 as “Racquetball Clubs, Inc.” In 1987, the company changed its name to “LA Gear” and opened its first fitness center in Los Angeles, California. The following year, the company expanded outside of California with the opening of a club in Atlanta, Georgia.

In 1989, LA Gear began to franchise its clubs and by 1992 there were 100 LA Gear Fitness Centers nationwide. In 1995, LA Gear was sold to Pegasus Partners II and changes its name to “ESN Gym Corporation”. The company continued to grow and by 1997 there were 500 clubs open or under development in 37 states.

In 1999, Esporta Fitness International Inc. purchased a controlling interest in the company and changes its name back to “LA Fitness”. The new millennium brought even more growth for LA Fitness and by 2005 the company had grown to over 850 clubs in 35 states and Canada. Today, LA Fitness is the largest membership-based health club chain in North America with over 700 clubs across the United States and Canada.


La Fitness has over 700 locations across the United States, making it one of the largest fitness chains in the country. Despite its numerous locations, La Fitness has been struggling in recent years. In 2017, the company was sold to Esporta for $1 billion.

While La Fitness is still open and operating, many of its locations are now being converted to Esporta fitness clubs. This is because La Fitness was facing tough competition from other fitness chains such as Planet Fitness and Touchstone Climbing. In addition, La Fitness was not able to keep up with the changing fitness landscape, which has increasingly shifted to activewear and athleisure.

So why did La Fitness sell to Esporta? There are a few reasons. First, La Fitness was not able to keep up with its competitors. Second, the company was facing declining membership numbers. And third, La Fitness simply didn’t have the money to invest in new locations or improvements to existing ones.

However, it’s important to remember that La Fitness is still open and operating at many of its locations across the country. So if you’re looking for a good place to workout, you can still check out a La Fitness near you.


La Fitness offers a wide range of services to its members, including group fitness classes, personal training, and access to a variety of fitness equipment. The company has also recently expanded into the world of esports, offering both online and offline tournaments for members to compete in.


La Fitness is now Esporta! What does this mean for you? La Fitness has been acquired by Esporta Health and Racquet Club. This means that La Fitness members will now have access to Esporta’s world-class facilities and services.


La Fitness was founded in 1984 and has been one of the leading fitness gyms in the United States. In 2014, La Fitness was sold to Esporta, a British company. Many people were surprised by this change, and it left many wondering why La Fitness is now Esporta.

The main reason for the change is that Esporta is looking to expand its business into the United States. La Fitness already has a large presence in the United States, so it made sense for Esporta to buy them out. La Fitness also has a good reputation, so this will help Esporta be seen as a more credible company in the United States.

Esporta plans on keeping most of La Fitness’ operations the same, so members shouldn’t notice too much of a difference. The only change that members will see is that their membership will now be with Esporta instead of La Fitness. Other than that, everything else should stay the same.


La Fitness is a popular gym chain in the United States with over 700 locations. The company was founded in 1984 and has been steadily growing ever since. In recent years, La Fitness has been increasingly investing in technology and has even launched its own mobile app.

One of the most surprising changes that La Fitness made recently was rebranding itself as Esporta. This process began in early 2018 and was completed by the end of the year. So why did La Fitness rebrand as Esporta?

There are a few possible reasons. First, La Fitness may have wanted to refresh its image and appeal to a younger demographic. The word “Esporta” is derived from the Spanish word for “export”, which could signal that the company is expanding its reach beyond the United States.

It’s also possible that La Fitness wanted to distance itself from some of the negative associations that come with the word “gym”. For some people, gyms are intimidating places where they feel like they need to lose weight or get in shape. By rebranding as Esporta, La Fitness may be trying to create a more welcoming and inclusive environment.

Whatever the reason for the change, it’s clear that La Fitness is continuing to evolve and grow as a company. With over 700 locations across the country, there’s sure to be an Esporta gym near you!


Esporta is a fitness club chain which was started in 1987 in the United Kingdom. In 2005, the company was bought by LA Fitness and all of the clubs were rebranded as LA Fitness.

The main reasons for the change were to create a more unified brand identity and to expand the company’s presence in the UK market. LA Fitness is a much larger company than Esporta and has a more recognizable brand name.

LA Fitness offers a wide variety of services and amenities, including group exercise classes, personal training, saunas, steam rooms, and childcare. The company also offers discounts and promotions to members on a regular basis.

Why the Change?

LAFitness has been a renowned name in the fitness industry for many years. However, they have recently rebranded to Esporta. Why the change? Some say that the name change is simply to reflect the company’s expansion into Europe. Others believe that it is to distance themselves from the negative connotation that the “LA” in their old name held.

Financial Reasons

La Fitness is now Esporta for financial reasons. La Fitness was struggling to keep up with the competition and make a profit. Esporta is a smaller, more affordable fitness chain that La Fitness bought out. La Fitness hopes that by changing to Esporta, they will be able to stay in business and compete against the other fitness chains.

Strategic Reasons

There are several reasons for the change in name from LA Fitness to Esporta. The most important reason is that the company wants to distance itself from the Los Angeles area and expand into other markets. The name change is part of a larger rebranding effort that includes a new logo and other changes.

The company believes that the new name will be more appealing to a wider range of potential customers and help them to expand into new markets. They also feel that it will be easier to remember and pronounce than the old name.

So far, the reaction to the change has been mixed. Some people are unhappy with the change, feeling that it was unnecessary and that the new name is not as recognizable or as stylish as the old one. Others are happy with the change, citing the reasons given by the company and feeling that it is a positive move for the future of the company.


Overall, it seems that La Fitness is now focusing on the health and wellness of their customers, rather than just providing a place to work out. With the addition of classes and services, as well as the change in name to Esporta, it appears that La Fitness is now positioning themselves as a one-stop shop for all your health and fitness needs. Only time will tell if this new direction will be successful, but it seems like a step in the right direction for the company.

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