Why Is WWE Unifying The World Titles?
Contents
Why Is WWE Unifying The World Titles?
The WWE has announced that they will be unifying the World Heavyweight and WWE Championship titles into one ultimate title. This has caused quite a stir among fans and critics alike. Many are wondering why WWE would make such a move, and what it could mean for the future of the company.
WWE’s current state
WWE is in a bit of a precarious state right now. Ratings are down, and fans are losing interest. One of the things WWE is doing to try and fix this is unifying the world titles.
WWE’s current ratings
Since the early 2000s, WWE has been on a bit of a roller coaster in terms of their ratings. They reached their highest point in the Monday Night Wars against WCW, but then crashed hard when WCW was bought out. Since then, WWE has had ups and downs, but generally been on a decline in terms of their ratings. The good news is that WWE seems to be aware of this and is taking steps to try and improve things.
One of the biggest problems facing WWE right now is that there are simply too many titles. In the past, there were only two world titles (one for each brand), but now there are four (two for each brand). This creates a situation where the titles mean less, because there are simply too many of them. By unifying the world titles, WWE can help to make them mean more again.
Another problem facing WWE is that they have too much focus on aged superstars from the past. This is especially true on Monday Night Raw, where stars like The Undertaker and Goldberg still have a lot of clout. While it’s great to see these legends still going strong, WWE needs to focus on building up new stars for the future. Otherwise, they’ll continue to see their ratings decline.
WWE’s current roster
The current WWE roster is divided up between two brands, Raw and SmackDown. Raw’s roster consists of wrestlers such as Universal Champion Brock Lesnar, Intercontinental Champion Finn Balor, Braun Strowman, Seth Rollins, and many more. SmackDown’s roster includes WWE Champion AJ Styles, United States Champion Jeff Hardy, Randy Orton, Shinsuke Nakamura, and so on. There are also Cruiserweight, Women’s (Raw and SmackDown), and Tag Team (Raw and SmackDown) champions as well. The current state of WWE is that its champions are spread out too thin among its two brands.
WWE’s recent title changes
WWE made history at Crown Jewel when they unified the WWE Universal and WWE World Championships. This has never been done before in WWE history. There are a lot of WWE World Championships, so why is WWE unifying the titles? Let’s take a look.
WWE Universal Championship
The WWE Universal Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE on the SmackDown brand. It is one of two world titles for WWE’s main roster, alongside the WWE Championship on Raw. The title was established at SummerSlam in 2016, when then-WWE Champion Dean Ambrose defeated Seth Rollins to unify the original WWE World Heavyweight Championship and WWE World Heavyweight Championship (later renamed to the WWE Championship). The inaugural Universal Champion was Finn Bálor, who became champion by defeating Seth Rollins in the final of a tournament at SummerSlam. Brock Lesnar is the current champion in his first reign, after defeating Braun Strowman at Crown Jewel.
When the brand split occurred in 2002, Vickie Guerrero stated that there would be two world titles for each brand; this eventually became the WWE Championship and World Heavyweight Championship. After Batista became World Heavyweight Champion in 2005 (and thus drafted to SmackDown), Raw General Manager Eric Bischoff stated that there would only be one world champion, which led to a unification match at SummerSlam later that year between then-champion John “Bradshaw” Layfield and then-champion Batista, which JBL won to unify the titles. Following The Brand Extension Draft Lottery in 2016, then-WWE Champion Dean Ambrose was drafted to SmackDown while then-WWE World Heavyweight Champion Seth Rollins was drafted to Raw (the latter title had been renamed as simply “the WWE Championship”), resulting in there being two world champions once again. Stephanie McMahon later announced that there would be a tournament at SummerSlam with RAW and SmackDown superstars with the winner becoming Universal Champion; this eventually led to a match between Rollins and Ambrose at Battleground with Ambrose winning by disqualification when Raw Commissioner Stephanie McMahon intervened on Rollins’ behalf; as a result, both men were entered into the tournament. At SummerSlam itself, Finn Bálor defeated Roman Reigns and Seth Rollins in a triple threat match to become inaugural Universal Champion; however he had to vacate it immediately afterwards due to suffering an injury.
Since its inception, there have been five reigns shared among four wrestlers. Brock Lesnar has been Universal Champion for most of its existence, holding it for 490 days (the longest combined single reign and third longest single reign), while also holding it for 434 days (the second longest combined reign). He also has the most defenses with 13 successful title defenses (tied with Roman Reigns) and has had more combined days as champion than anyone else (924). Lesnar’s first title reign is also recognized as being the longest single world championship reign in WWE history at 504 days. The Rock holds the record for shortest reigning champion as he held it for 22 hours before losing it back to Mankind at Over The Edge: In Your House on May 31st 1999 although this isn’t recognised by WWE.
WWE Championship
WWE’s decision to unify the WWE Championship and World Heavyweight Championship was a shocking one, but it was the right move for business.
The two world titles had been separate since 2013, when WWE split its roster into two separate brands, Raw and SmackDown. The WWE Championship remained on Raw while the World Heavyweight Championship was exclusive to SmackDown.
Having two world champions made sense at the time, as it helped to create two distinct brands with their own identities. However, in recent years it has become increasingly apparent that having two world champions is not beneficial for business.
WWE’s annual pay-per-view schedule is already crowded, and having two world title matches on every show is unnecessary. Furthermore, the fact that there are two world champions makes WWE look like it is lacking in star power.
Unifying the titles was the right move for WWE, and it will allow the company to focus on building up its other championships.
WWE’s upcoming title changes
WWE is unifying the Raw and Smackdown Women’s titles at Evolution in October. This will be the first time WWE has unified its Women’s titles since the brand split in 2016. There are a few reasons why WWE is making this change. Let’s take a look.
WWE United Kingdom Championship
The WWE United Kingdom Championship is a professional wrestling championship created and promoted by the American promotion WWE. Introduced on December 15, 2016, the title is one of WWE’s two secondary championships for male wrestlers on the European mainland, along with the NXT UK Heritage Cup, and is one of three male singles titles, along with the NXT UK Championship and NXT UK Tag Team Championship.
The inaugural champion was Tyler Bate, who won a 16-man tournament on January 15, 2017, in Blackpool, England. The current champion is WALTER, who is in his first reign.
Since its inception, the title has been defended at various live events and on television programs such as NXT UK and Main Event.
WWE Cruiserweight Championship
The WWE Cruiserweight Championship is a professional wrestling championship created and promoted by the American professional wrestling promotion WWE on the Raw brand. It is one of two secondary championships for the Raw brand, along with the United States Championship, which are active on the brand’s cruiserweight-exclusive 205 Live program; a third championship, the WWE Intercontinental Championship, is also exclusive to Raw, but it is open to wrestlers of any weight limit.
The title was originally established as the World Cruiserweight Championship by WCW in 1991. Rey Misterio Jr. was the inaugural champion and held it until 1997, when he was stripped of the title for excessive absences. WCW then abandoned the title until October 1997, when it was reactivated as a secondary title – known as simply the Cruiserweight Championship – after WCW seceded from the National Wrestling Alliance (NWA). The title remained inactive until July 2016, when WWE revived it as part of its cruiserweight-exclusive show 205 Live; at that time, commentator Mauro Ranallo referred to it as “the most prestigious prize” in cruiserweight wrestling.
As of May 2020, there have been 21 reigns between 17 different champions and three vacancies. The current champion is Drew Gulak, who is in his first reign. He defeated Tony Nese in a submission match at WrestleMania 36 to become champion.
WWE’s future
WWE is unifying the World Heavyweight and WWE Championships because they want to make the WWE Title the only world title in WWE. This is a great move by WWE because it will help make the WWE Title mean more and it will also make WWE seem like a more unified company.
WWE’s future ratings
As WWE looks to the future, one of the biggest questions facing the company is how it will maintain its ratings.
WWE’s flagship show, Monday Night Raw, has seen its ratings decline in recent years. In 2018, the show averaged 2.4 million viewers, down from 2.9 million in 2017 and 3.3 million in 2016.
In an effort to boost its ratings, WWE has made a number of changes to Raw in recent months. The most significant change came in early 2019, when WWE moved Raw from two hours to three hours.
While the move to three hours was intended to boost ratings, it has had the opposite effect. In the first quarter of 2019, Raw averaged 2.3 million viewers, down from 2.4 million in the same quarter of 2018.
In addition to lengthening Raw, WWE has also made a number of other changes in an attempt to boost its ratings. These changes include:
– Moving SmackDown Live from Thursday nights to Friday nights
– Launching a new weekly show on USA Network called NXT UK
– Releasing several top superstars, including Dean Ambrose and Chris Jericho
– Introducing new superstars, including Lacey Evans and Aleister Black
Despite these changes, WWE’s ratings continue to decline. So what can WWE do to turn things around?
One solution that has been suggested is for WWE to unify its world titles. Currently, WWE has two world champions—the Universal Champion and the WWE Champion—but many feel that having two champions is confusing for fans and hurts WWE’s overall product.
If WWE were to unify its world titles, it would mean that there would be only one champion in the entire company. This would simplify things for fans and give WWE a chance to reset its main event scene. Additionally, unifying the titles would allow WWE to focus on building up other aspects of its product, such as its midcard and tag team divisions.
WWE’s future roster
In recent years, WWE has been signing more and more independent wrestlers to contracts. These wrestlers are often recruited from organizations such as Ring of Honor, New Japan Pro Wrestling, and Impact Wrestling. Some of the most notable recent signings include AJ Styles, Shinsuke Nakamura, Samoa Joe, and Kevin Owens. This has led to speculation that WWE is signing these wrestlers in order to build a more diverse roster that can appeal to a wider range of fans.
There is also speculation that WWE is signing these wrestlers in order to compete with other organizations such as New Japan Pro Wrestling and Impact Wrestling. In the past few years, both organizations have gained popularity due to their willingness to sign former WWE superstars and allow them to compete in more ” hardcore” styles of wrestling. This has led to many fans feeling that WWE is becoming too “soft” and not willing to take risks with their product.
only time will tell what the future holds for WWE. However, it seems clear that they are trying to build a roster that can appeal to a wider range of fans and compete with other wrestling organizations.