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SEO Basics
Auto blogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time. Autoblogging can also help you rank higher in the search engines because you will have more content on your site.
Set up GSC and Bing Webmaster tools
SEO can be a bit daunting. If you’re new to it, or just need a refresher, we’ve put together a beginner’s guide to help get you started with setting up Google Search Console (GSC) and Bing Webmaster Tools.
Both GSC and BingWT offer website owners a suite of tools to help them understand how their site is performing in search results, and make improvements where needed. They also provide valuable insights into what keywords and queries are driving traffic to your site, so you can focus your SEO efforts accordingly.
Here’s a quick overview of what each platform offers:
Google Search Console:
-Monitor your website’s performance in Google Search results
-Get alerted when there are issues with your site that could affect its ranking
-Submit your sitemap to Google for indexing
-View the search queries that have led people to your site, and see how your pages are performing for those queries
-Bing Webmaster Tools:
-Monitor your website’s performance in Bing Search results
-Get alerted when there are issues with your site that could affect its ranking
-Submit your sitemap to Bing for indexing
-View the search queries that have led people to your site, and see how your pages are performing for those queries
Set up Google Analytics
If you want to learn SEO, one of the first things you need to do is set up Google Analytics. Google Analytics is a free tool that allows you to track your website’s traffic and performance. By understanding how people find and use your website, you can make changes that improve your SEO.
To set up Google Analytics, you’ll need to create a Google account and then add the Analytics code to your website. Once you’ve done this, you can start tracking your traffic data. Google Analytics will show you how many people visit your site, where they come from, what they do on your site, and more. You can use this data to improve your SEO by making changes to your website and content.
If you’re new to SEO, setting up Google Analytics is a great way to get started. By tracking your website’s traffic, you can learn what works and what doesn’t, and make informed decisions about how to improve your SEO.
Install and configure an SEO plugin (wordpress)
WordPress is a great platform for SEO and there are a number of plugins that can help you optimize your website. In this article, we will show you how to install and configure an SEO plugin for WordPress.
We recommend using the Yoast SEO plugin, which is the most popular SEO plugin for WordPress. It is a comprehensive solution that lets you control all aspects of your website’s SEO.
yoast seo
1. Install the Yoast SEO plugin and activate it.
2. Upon activation, you will be redirected to the Yoast SEO settings page.
3. Click on the ‘General’ tab and then ‘Features’ to choose which features you want to enable.
4. Once you have selected the features you want, click on the ‘Save Changes’ button at the bottom of the page.
5. Next, click on the ‘Titles & Metas’ tab and then ‘General’. Here you can configure your website’s title and meta tags.
6. Once you have made your changes, click on the ‘Save Changes’ button at the bottom of the page.
7. You can now start configuring the other settings in Yoast SEO to further optimize your website for search engines!
Keyword Research
Identify your competitors
Your first step in any keyword research should be to identify your major competitors, both organic and paid. There are a few different ways to do this, but the easiest is to simply type your main keywords into Google and see who shows up on the first page. The websites that appear here are your major competitors, and you can use them as a starting point for your own research.
Organic competitors are the ones showing up in the main body of the search results (as opposed to the paid ads at the top of the page). These are the sites you’ll need to beat in order to rank highly in the search engines. To find out more about your organic competitors, take a look at their website and try to answer the following questions:
-What is their overall keyword strategy?
-Which keywords are they targeting?
-How much traffic do they get from organic search?
-What is their average position in the search results?
-What kind of link profile do they have?
Paid competitors are the ones showing up in the paid ads section at the top of the page. They’re bidding on keywords in order to get their ad shown here, and you can use this information to help inform your own keyword strategy. To find out more about your paid competitors, take a look at their website and try to answer the following questions:
-Which keywords are they bidding on?
-How much are they spending on paid advertising?
-What is their overall keyword strategy?
Conduct a keyword gap analysis
Comparing your site’s keywords to your competitors’ can give you insights into where you stand in the SERP landscape. If you’re lagging behind in rankings for certain important keywords, a keyword gap analysis can help you pinpoint why that may be and give you ideas for how to improve your ranking.
Find your main ‘money’ keywords
Your main ‘money’ keywords are the ones that are going to help you bring in the most traffic and conversions. To find these, start by brainstorming a list of potential keywords related to your business, product or service. Once you have a good list, you can use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to help you narrow down the list to the most relevant and high-traffic keywords.
Technical SEO
If you’re not familiar with the term “technical SEO,” it refers to the process of optimizing your website for the search engines. This includes things like optimizing your website’s code, making sure your website is accessible to the search engines, and improving your website’s loading speed. In this article, we’re going to talk about why technical SEO is important and some of the best ways to optimize your website for the search engines.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console (GSC) is a valuable tool for diagnosing issues with your website’s technical SEO. Leveraging this feature can help you identify and fix common problems that can impact your site’s visibility in Google search.
Ensure your website is mobile-friendly
Mobile-friendliness is a must for any website—not just those in the SEO industry. If your website isn’t mobile-friendly, you risk losing valuable traffic from mobile users.
To ensure your website is mobile-friendly, start by checking its design. Is the layout simple and easy to navigate? Are the buttons large enough to be pressed without accidentally clicking on something else? Can users easily find the information they’re looking for?
If you answered “no” to any of these questions, your website may need some design tweaks to be more user-friendly on mobile devices. Once you’ve addressed the design, take a look at your website’s content. Is all of the text legible on a small screen? Are the videos and images properly sized for mobiles? If not, make some adjustments so that your content can be easily consumed on a smaller screen.
Once you’ve made sure your website is mobile-friendly, it’s time to focus on technical SEO. Technical SEO includes all of the behind-the-scenes tactics that help search engines find, index, and rank your website.
To improve your technical SEO, start by ensuring that your website is accessible to both search engines and users. This means using descriptive titles and meta descriptions for each page, as well as designing an easy-to-navigate hierarchy with clear URLs. You should also use keyword-rich anchor text to help search engines understand what each page is about.
In addition to making your website accessible and navigable, you also need to optimize your site for speed. Slow loading times can frustrate users and hurt your ranking in search results, so it’s important to ensure that each page loads quickly. To do this, compress all images before uploading them to your site, and minify HTML, CSS, and JavaScript files to reduce their size without changing their functionality.
Finally, monitor your website regularly for broken links and other errors that could hurt its performance in search results. By keeping an eye on your technical SEO, you can make sure that your site is always running smoothly and ranking high in search results.
Check your site’s loading speed
One of the most important aspects of SEO is site speed, or how quickly your web pages load. A slow loading website can frustrate users and cause them to leave before they even have a chance to see your content. Google has stated that site speed is a ranking factor for mobile searches, so it’s important to make sure your site is loading quickly on all devices.
There are a few ways to check your site’s loading speed. Google’s PageSpeed Insights tool is a good place to start. Just enter your URL and you’ll get a report on how to improve your site’s speed. Another helpful tool is GTmetrix, which provides you with PageSpeed and YSlow scores as well as recommendations on how to improve those scores.
Once you know how fast (or slow) your website is, you can begin making changes to improve its speed. Some common ways to do this include optimizing images, minifying JavaScript and CSS files, and using a content delivery network (CDN). For more tips on increasing your site’s speed, check out this infographic from Kissmetrics.
On-page and Content
The most important thing when it comes to ranking in the search engines is your on-page optimization and content. If you have a well-optimized website with great content, you will rank higher in the search engines. However, if you have a poorly optimized website with bad content, you will not rank well. That’s why it’s important to focus on both your on-page optimization and your content.
Duplicate title tags can be created when a single page can be accessed via multiple URLs. This can happen when a website has both www and non-www versions, or when http and https versions are both live. It can also happen if you have a “canonical” tag on your page that points to another URL. In any of these cases, Google will index the page under both URLs, which means that your page will have two title tags that are exactly the same (or very similar).
missing title tags are usually caused by one of two things:
1. The page is not actually indexed by Google. This can happen if the page is blocked by a robots.txt file, or if the page is not linked to from any other pages on your site (and therefore has no way for Google to find it).
2. The page is indexed by Google, but it does not have a title tag in the code. This can happen if you have a dynamic site that generates pages without title tags, or if you accidentally delete the title tag from a page’s code.
Truncated title tags can happen if your title tag is too long. Title tags are limited to 60 characters, so anything beyond that will be cut off by Google. This can happen if you have a very long company name, or if you try to stuff too many keywords into your title tag.
Find and fix duplicate or missing meta descriptions
A meta description is the short paragraph of text that appears under your page’s URL in the search results. It’s important because it’s one of the first things potential visitors see when they decide whether to click through to your site.
If you don’t have a meta description, Google will sometimes pull text from your page to use as the meta description. This can be good or bad, depending on whether the text Google chooses gives potential visitors a accurate and compelling enough reason to click through to your site.
If you want complete control over what appears in your meta descriptions (which you should), you need to make sure that each page on your site has its own unique meta description. If you have multiple pages with the same or similar Meta descriptions, Google will likely only choose one of those pages to show in the search results, which could have a negative effect on your click-through rate.
One of the most common on-page SEO issues I see is when a site has multiple H1 tags on a page. The H1 tag is supposed to be used to denote the title of a blog post or article, and using more than one can create confusion for search engine crawlers trying to decipher which text is most important.
If you’re using WordPress, there’s a good chance your theme is outputting the H1 tag in the wrong places. To fix this, you’ll need to edit your theme’s code. If you’re not comfortable doing this, you can always reach out to a developer or ask for help in a WordPress support forum.
Once you’ve located the code that’s outputting the H1 tag, you’ll need to edit it so that it only outputs the H1 tag once per page. This can be done by removing any extra instances of the
tag or by using a conditional statement such as:
if (!is_page()) {
//Your H1 tag goes here
}
This will make sure that the H1 tag is only outputted on pages, not posts or other types of content.
Keep in mind that while it’s important to have only one H1 tag per page, you can still use other header tags (H2-H6) throughout your content to break it up into sections. Just make sure that your most important heading is wrapped in an H1 tag!
Off-Page SEO
Off-page SEO is all about building backlinks. A backlink is simply a link from one website to another. Backlinks are important because they tell Google that other websites are vouching for your website. The more backlinks you have, the higher your website will rank in the search engines. However, not all backlinks are created equal. Google looks at the quality of the website that is linking to you, as well as the relevance of the link. So, it’s important to get backlinks from high-quality websites that are relevant to your website.
Analyze your competitor’s link profile
In order to improve your own link profile and off-page SEO, it’s important to first analyze your competitor’s link profile. You can use a variety of tools to do this, but some of the most popular include:
-Open Site Explorer
-AHrefs
-Majestic SEO
Once you have a good understanding of your competitor’s link profile, you can begin to identify opportunities for improving your own. This might include:
-Identifying and pursuing similar link targets
-Analyzing anchor text and identifying opportunities to use more relevant anchor text
-Finding and fixing broken or missing links
Conduct a link intersect analysis
Link intersect analysis is a process of identifying which websites are linking to multiple competitors, but not to you.
The idea is that if these websites are relevant to your industry and are linking to your competitors, they may also be willing to link to you.
To conduct a link intersect analysis, you can use a tool like Moz’s Link Intersect Tool.
Target your competitors’ broken backlinks
One great way to earn some powerful backlinks is to take advantage of your competitor’s broken ones.
If you see that your competitor has a link to an article or website that’s no longer active, you can contact the website owner and let them know. In many cases, they’ll be happy to replace the broken link with a link to your website.
This is an easy way to get some high-quality backlinks, and it can also help improve your competitor’s SEO at the same time.
