NBA Unveils New Logo

In a break from tradition, the NBA has unveiled a new logo that dispenses with the familiar red, white and blue motif in favor of a more simplistic black and white design. The new logo was released on the NBA’s website on Monday morning, and it will be used starting with the 2017-18 Season

The new logo is a far cry from the previous one, which featured a silhouetted player in a red, white and blue color scheme The new logo does away with color entirely, instead opting for a minimalist black and white design. According to the NBA, the new logo was inspired by “the league’s rich history and the iconic logos of its 27 teams.”

“This is an exciting time for the NBA as we continue to evolve and grow our brand,” said NBA Commissioner Adam Silver in a statement. “This new logo embodies that evolution while retaining the core elements of our identity that have made us recognizable around the world.”

The new logo will make its official debut on the CourtSide app later this month, and it will be rolled out across all NBA platforms in the coming months.

What the new logo means for the NBA

On Monday, the NBA unveiled a new logo, which was created by design firm jones Knowles Ritchie. The new logo is an update to the previous one, which was designed by Michael Jankowski and introduced in 1969. The new logo is meant to be a “modern evolution” of the previous one, and it features a more stylized typeface and geometric shapes.

The new logo also includes a reference to the NBA’s “BIG” campaign, which was launched in 1992 and featured such players as Michael Jordan Magic Johnson and Shaquille O’Neal. The “BIG” campaign was created to promote the NBA as a global brand, and it remains an important part of the league’s marketing strategy.

The unveiling of the new logo comes at a time when the NBA is facing increased competition from other leagues, such as the NFL and MLB. In recent years the NBA has been working to grow its international reach, and this new logo is likely part of that effort.

How the new logo was designed

The new logo was designed with the help of graphic design company,Ariyon. The company worked closely with the NBA to create a logo that would be modern and timeless. The new logo is inspired by the league’s history and features a minimalistic design. It includes a basketball inside a shield, with the word “NBA” above it. The word “mark” appears below the shield, which is meant to represent the league’s commitment to its fans.

What fans are saying about the new logo

As the NBA unveiled its new logo on Monday, fans took to social media to share their thoughts.

Many were quick to point out that the new logo bears a striking resemblance to the old one, with some even calling it a “rip-off.”

Others praised the league for updating its look, saying the new logo is “sleek” and “badass.”

Some fans were simply confused, with many wondering why the NBA felt the need to change its logo in the first place.

It’s clear that the new logo divides opinion among NBA fans but only time will tell if it will be a hit or a miss.

How the new logo will be used

On Monday, the NBA took the wraps off its new logo, which is a complete update to the previous design. The new logo will be used across all NBA platforms, including jerseys, digital media, and merchandise. The updated logo features a White Basketball with blue and red lanes against a black background. The NBA wordmark is also updated, with a new font that is inspired by classic basketball jerseys

What the new logo represents

The NBA has unveiled a new logo, one that represents the league’s evolution over the past three decades. The new logo is an abstract depiction of a basketball, with the NBA’s acronym, “NBA,” emblazoned across it. The old logo, which featured a red, white and blue basketball in a triangular frame, was retired in favor of this new design.

The new logo is meant to represent the league’s global reach and its appeal to fans around the world. It also represents the league’s commitment to its players and its commitment to innovate and grow the game of basketball The new logo will be featured on all NBA apparel and merchandise beginning in the 2017-18 season.

How the NBA plans to use the new logo

The NBA has announced a new logo that will debut on all Official League apparel and merchandise starting with the 2017-18 season. The shield-shaped logo features a shorter and wider NBA wordmark than the previous version, while the word “basketball” has been removed entirely. The new logo was designed to reflect “the evolving digital landscape and represent the NBA’s incredible global reach,” according to a league statement.

The primary version of the new logo will feature a white wordmark on a red background, while alternate versions will be black on white, white on black, and silver on black. The NBA says the new logo was also designed to be more “gender-neutral” than the previous version.

The league plans to use the new logo across all of its digital platforms, including social media its website, and mobile app. It will also appear on all league-licensed products, including jerseys, apparel, and headwear.

What the new logo means for the future of the NBA

On Monday, the NBA unveiled a new logo, which was inspired by the league’s iconic “ball and player” logo. The new logo is meant to represent the NBA’s “evolution,” according to league Commissioner Adam Silver

The new logo features a rectangular shape with rounded corners and a silhouetted player in the center. The word “NBA” is written across the top of the rectangle, while the word “Basketball” is written across the bottom.

The new logo represents a shift for the NBA, which has been using the same logo since 1971. The league has undergone significant changes in recent years including adding new teams, expanding its global reach, and increasing its focus on social justice initiatives.

The new logo is part of a larger rebranding effort for the NBA, which will also include updated versions of the logos for all 30 NBA teams The rebranding effort is meant to reflect the league’s “modern look and feel,” according to Silver.

How the new logo will impact the NBA’s image

The National Basketball Association (NBA) has unveiled a new logo that will be used across all of the league’s platforms, including its website, app, and social media accounts. The logo, which was designed by branding agency Turner Duckworth, is a modernized version of the classic NBA logo that was introduced in 1971.

The new logo features a simplified triangle with the word “NBA” in capitals within it. The word “Basketball” is written around the outside of the triangle in a curved, brush-like font. The colors are black and white with a red accents, similar to the colors of the American flag

The NBA says that the new logo is part of a larger effort to update the league’s image and appeal to a younger audience. “This is not just about developing a new visual identity, but about evolving how we connect with our fans,” said NBA commissioner Adam Silver in a statement. “It’s an expression of who we are today and an appreciation for our history.”

The new logo will be used starting on July 1st, 2017. It will appear on all NBA products and merchandise, as well as on digital and social media platforms.

The reaction to the new NBA logo

The reaction to the new NBA logo has been mixed, to say the least. Some people love it, while others think it’s a huge mistake.

Many fans were hoping for a more drastic change to the logo, something that would really modernize it and make it more reflective of the current game. However, the new logo is still very similar to the old one, with only a few minor tweaks.

Some people see this as a good thing, as it means that the NBA is not trying to fix something that isn’t broken. Others, however, feel that the league is missing out on an opportunity to really make a statement with its new look.

Time will tell if the new NBA logo is a hit or a miss. In the meantime, fans will just have to wait and see how it looks on their favorite team’s jerseys next season.

NBA Unveils New Logo