What Do NFL Agents Do?

Many people are curious about what NFL agents actually do. In this blog post, we’ll explore the various duties of these professionals and how they help their clients succeed in the league.

What Do NFL Agents Do?


Agents certified by the National Football League Players Association (NFLPA) represent NFL players in contract negotiations with NFL teams. They also handle other matters related to a player’s professional career, including marketing and endorsement deals, financial planning, and continuing education. Agents typically are paid a percentage of a player’s football-related income.

In order to be certified by the NFLPA, an agent must apply for registration with the organization and pay a registration fee. The agent must also pass a written exam administered by the NFLPA. Once certified, an agent must adhere to certain rules and regulations set forth by the NFLPA, including rules related to player contracts and agents’ fees.

What Do NFL Agents Do?

NFL agents are responsible for negotiating contracts for their clients, which can include players, coaches, and other staff members of NFL teams. They also advise their clients on financial planning and offer career advice. NFL agents typically work for a specific agency, but some may work as independent contractors.


Agents are responsible for recruiting new NFL players. They identify and evaluate potential prospects, then work to persuade them to sign with their agency. Agents also negotiate contracts with teams on behalf of their clients.

Negotiating Contracts

In order to become a certified NFL agent, you must first pass a written exam administered by the NFLPA. Once you have become certified, you can begin representing NFL players. One of the most important duties of an NFL agent is negotiating contracts on behalf of their clients.

Agents typically work with team managers and contract specialists to negotiate their client’s contracts. During these negotiations, agents attempt to get their clients the highest possible salary and best possible conditions under which they will play. In addition to negotiating salaries, agents also negotiate endorsement deals and appearance fees on behalf of their clients.

Marketing and Endorsements

NFL agents also help their clients market themselves to endorsement companies and negotiate lucrative endorsement deals. Some of the biggest companies in the world endorse NFL players, and these deals can be extremely profitable for both the player and the company.

In order to maximize their earnings potential, it is essential for NFL players to have a good agent who can help them secure sponsorships and endorsements. Without a good agent, many players would be leaving money on the table.

Financial Planning

As part of their financial planning services, NFL agents must help their clients plan for their long-term financial stability. This includes budgeting for expenses such as housing, food, and clothing, as well as saving for retirement. In addition, agents must help their clients plan for the possibility of injuries that could sideline them from playing football.


After working with dozens of NFL agents, we have compiled a list of the most important things they do for their clients:

1. They negotiate contracts with teams on behalf of their clients.
2. They help their clients prepare for the NFL draft.
3. They represent their clients in all aspects of their career, including marketing and endorsements.
4. They provide financial advice to their clients.
5. They assist in the transition from player to coach or broadcaster.

NFL agents play a vital role in the lives of professional football players. Without them, players would be at a severe disadvantage when it comes to negotiating contracts, preparing for the draft, and managing their finances.

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