Why Doesn’t New Era Make NHL Hats?
Contents
A lot of people are wondering why New Era doesn’t make NHL hats. We take a look at the possible reasons and explore the situation.
Introduction
New Era is a major sporting goods company that produces hats and other apparel for a variety of professional sports leagues, including the MLB, NBA, and NFL. However, they do not produce hats for the NHL.
There are a few possible reasons for this. First, the NHL has a exclusive contract with CCM/Reebok for officially licensed jerseys and apparel. This means that New Era would not be able to produce NHL hats without CCM’s permission, and it is unlikely that CCM would give them that permission.
Another possibility is that New Era simply does not think there is enough demand for NHL hats. The NHL is not as popular as the other major professional sports leagues in the United States, so it is possible that New Era does not think they would sell many NHL hats.
Whatever the reason, it does not seem likely that New Era will start producing NHL hats anytime soon.
History of New Era
New Era Cap Company, Inc. is an American headwear company based in Buffalo, New York. It was founded in 1920. The company produces headwear for Major League Baseball, National Basketball Association, National Football League, National Hockey League, Minor League Baseball and college athletics. Their logo is a silhouette profile of a baseball player with the letters “N” and “E” on either side.
Why New Era Doesn’t Make NHL Hats
New Era is the exclusive provider of on-field caps for Major League Baseball (MLB) and is also the official sideline cap for the National Football League (NFL). So, why doesn’t New Era make NHL hats? Well, let’s take a look at a few possible reasons.
Lack of licensing agreement
New Era is the exclusive outfitter of Major League Baseball and the National Football League. They also have agreements with the National Basketball Association and NASCAR. But they do not have an agreement with the National Hockey League.
The reason for this is simple: money. New Era is a for-profit company, and they want to make as much money as possible. In order to do that, they need to make sure that their costs are covered and that they’re making a profit.
One of the biggest costs for any company is licensing fees. These are the fees that a company pays to be able to use logos and other protected intellectual property. The bigger and more popular the league, the higher the licensing fees are going to be.
The NHL is not as popular as the other leagues that New Era has agreements with. That means that the licensing fees would be lower, and New Era would likely not make as much profit if they were to sign an agreement with the NHL.
It’s also worth noting that New Era isn’t the only company that doesn’t have an agreement with the NHL. Nike, Under Armour, and Adidas also don’t have agreements with the league.
Lack of interest from consumers
It’s easy to understand why New Era might not be that interested in making NHL hats. For one thing, the company has no real history with the sport. It’s true that New Era has long been the exclusive provider of MLB hats, but that’s a partnership that goes back almost a century. The company has deep roots in baseball, and it shows in the quality of its products.
New Era also doesn’t have much of a presence in Canada, where hockey is by far the most popular sport. In fact, New Era’s only real foray into hockey came in 2015, when it briefly produced a line of NHL-licensed hats. The collection was widely panned, and it was quickly discontinued.
It’s clear that New Era simply isn’t all that interested in making hockey hats. That’s understandable, given the company’s focus on baseball and its lack of experience with the sport. But it’s still a shame for hockey fans who are looking for high-quality gear.
Conclusion
In conclusion, it is most likely that New Era does not make NHL hats because they are not the official outfitter for the National Hockey League. While they are the official outfitter for Major League Baseball, National Football League, and National Basketball Association, they do not have the same relationship with the NHL. It is possible that New Era could become the official outfitter for the NHL in the future, but as of now, they do not hold that title.
