The NBA Draft Logo Has a New Look
Contents
- The NBA has a new look for their draft logo
- What the new logo looks like
- How the new logo was created
- The meaning behind the new logo
- How the new logo will be used
- The reaction to the new logo
- What the old logo looked like
- Why the NBA decided to change their logo
- How often the logo has been changed
- What the future holds for the NBA Draft logo
The NBA has a new look for the draft this year, and it’s very similar to what we’ve seen in the past. The main change is the addition of a new wordmark.
The NBA has a new look for their draft logo
The NBA has a new look for their draft logo this year, moving away from the traditional silhouette of a player in mid-dunk to a more modern design. The new logo, which was unveiled on Thursday, features a blue and White Basketball with the words “NBA Draft” written across it in gold.
The new logo is part of a larger rebranding effort by the NBA, which includes a new website and app that will launch later this summer. The rebranding is intended to appeal to a younger audience and give the NBA a more modern look.
This is the first time the NBA draft logo has been updated in nearly 20 years. The last time it was changed was in 1998, when the current silhouette was introduced.
The new logo will be used on all marketing materials related to the 2018 NBA Draft which will take place on June 21 at Barclays Center in Brooklyn, New York.
What the new logo looks like
The NBA has revealed a new logo for the annual NBA Draft The logo, which was designed by Turner Sports features a basketball with the words “NBA Draft” above it. The word “DRAFT” is written in all caps and is surrounded by a double outline. The word “NBA” is written in lowercase letters and is also surrounded by a double outline. The new logo will be used starting with the 2020 NBA draft which will take place on June 25th.
How the new logo was created
The National Basketball Association (NBA) revealed a new logo for the NBA draft on Monday, according to a report from ESPN. The new logo was designed by REBRAND, a branding agency based in New York City
The new logo features a blue and White Basketball with the word “DRAFT” written across it in orange. The word “NBA” is written in white above the basketball.
The old NBA Draft logo was created in 2008 and featured a similar design, but with a black and white basketball.
The new logo will be used starting with the 2020 NBA Draft which will be held on June 25th.
The meaning behind the new logo
The new logo for the NBA Draft is inspired by the basketball itself. The interlocking rings of the logo are meant to represent the unity of the sport, while the stitched lines in the center of the logo are a nod to the seams of a basketball. The orange color is a nod to draft picks who have yet to be drafted, while the blue represents those who have been drafted.
How the new logo will be used
The new NBA draft logo was designed to be used in a wide variety of applications, from traditional print and broadcast to digital and social media In addition to the classic red, white and blue color scheme the new logo features a gold basketball with a blue rim and red stitching. The text “NBA DRAFT” is written in gold above the basketball, while the word “presented by” is written in smaller letters below.
The reaction to the new logo
No matter what the event, the logo plays a big role in how we perceive it. Logos can become synonymous with the thing they represent, like the Nike swoosh or the McDonald’s arches. They can also be used to generate excitement and anticipation, like when a new movie trailer is released with a glimpse of the new logo at the end.
The NBA draft is no different. The Basketball World anxiously awaits each year to see who will be chosen first overall and what new logo the franchise will have. This year, there was a lot of hype around Zion Williamson who was widely considered to be the best player in the draft. But when it came time to reveal the New Orleans Pelicans’ new logo, there was a bit of a letdown.
The reaction to the new logo has been mixed, to say the least. Some people love it, while others think it’s too busy and cluttered. There are also those who think it looks too similar to other team’s logos, specifically the Houston Rockets Either way, it’s clear that the NBA Draft logo has a new look and it will be interesting to see how it evolves over time.
What the old logo looked like
The NBA Draft Logo Has a New Look
> What the old logo looked like:
The NBA Draft logo underwent a makeover ahead of the 2020 event, with a new wordmark and Basketball illustration
In an effort to modernize the look of the NBA Draft the league has rolled out a new logo for the 2020 event. The update features a new wordmark and basketball illustration, both of which are meant to capture the energy and excitement of the annual draft.
According to NBA Creative director Caitlin Morris, the updated logo is “a reflection of where we are as a league today.” She added that the goal was to create “something that felt fresh and new but also had some nod to [the draft’s] history.”
The old logo, which was introduced in 1986, featured a simple wordmark with two stars above it. The new design retains the stars, but replaces the wordmark with an abstract illustration of a basketball in mid-dribble. The image is set against a gradient background that fades from green to yellow to orange.
The 2020 NBA Draft will take place on October 16.
Why the NBA decided to change their logo
The NBA has decided to change their logo for the first time in almost 50 years. The new logo will debut during the 2017 NBA Draft which will be held on June 22.
The new logo was designed by Leo Burnett, a Chicago-based advertising agency. According to the NBA, the new logo is “an evolution of the NBA draft logo used since 1971.” The new logo is supposed to be “more modern and inclusive.”
The NBA’s decision to change their logo comes at a time when the league is trying to appeal to a younger demographic. In recent years the NBA has been marketing itself as a hip and trendy league, and has been successful in attracting a younger audience.
The new logo is part of the NBA’s efforts to rebrand itself as a young andcool league. The NBA hopes that the new logo will help appeal to millennials and Generation Z, who are seen as key demographics for the league’s future growth.
How often the logo has been changed
The NBA draft logo has been through quite a few changes over the years.
The first logo was used in 1947 and featured the silhouette of a player dribbling a basketball. In 1971, the logo was updated to feature a player going up for a dunk. This more action-packed image remained the logo for 33 years, until it was again updated in 2004.
The most recent change came in 2017, when the NBA debuted a new look for the Draft logo. The update featured a clean and modernized version of the player dunking silhouette, set against a white backdrop.
Despite the many changes it has undergone, the NBA Draft logo remains one of the most iconic and easily recognizable logos in all of sports.
What the future holds for the NBA Draft logo
The NBA Draft logo has undergone a makeover for the 2019 draft, which will be held Thursday, June 20 at the Barclays Center in Brooklyn. The new logo, which was unveiled Tuesday, features a revamped version of the NBA’s iconic red, white and blue basketball
“The NBA draft is one of the most anticipated nights on the league calendar and this year’s event in New York City will be unlike any other,” NBA Commissioner Adam Silver said in a statement. “With an updated logo and special significance as we approach our 100th season, next month’s Draft will be an historic moment for the NBA.”
The refreshed logo includes elements that pay homage to both the past and future of the NBA. The primary colors of red, white and blue remain intact, but the basketball has been modernized with a sleeker design. The word “Draft” is also written in a new font called Mirai that was inspired by Japanese block letters.
The new logo will be used on all official draft communications leading up to next month’s event. It will also be featured on draft merchandise that will be available for purchase at the Barclays Center and online beginning June 20.