Totinos Partners with NBA 2K for In-Game Advertising

Totinos, the pizza rolls brand owned by General Mills, has partnered with NBA 2K for in-game advertising. The partnership will see Totinos sponsoring in-game loading screens and billboards within NBA 2K21, which is published by 2K Games.

This is the first time that Totinos has advertised within a video game and the brand is looking to reach a younger audience through the partnership. NBA 2K21 has an age rating of E for everyone, and its target audience is teenagers and young adults.

“We’re always looking for new ways to reach our target consumers, and in-game advertising is a great way to do that,” said John Coleman, Associate marketing manager for Totinos. “NBA 2K21 is a hugely popular game with our target demographic, so it made perfect sense for us to partner with 2K Games.”

The partnership between Totinos and NBA 2K21 will run until March 2021.

What this partnership means for Totinos and NBA 2K

This partnership will allow Totinos to place its product in the NBA 2K game world, reaching millions of basketball fans who play the game every day. In-game advertising is a growing trend in the gaming industry, and this partnership will allow Totinos to reach a larger audience with its marketing messages.

NBA 2K is one of the most popular basketball Video games on the market, and it is played by millions of people around the world. This partnership will give Totinos an opportunity to reach those fans with its advertising messages. In-game advertising is a growing trend in the gaming industry, and this partnership will allow Totinos to reach a larger audience with its marketing messages.

How in-game advertising will work in NBA 2K

In-game advertising is a new way for brands to reach consumers through video games NBA 2K, one of the most popular Basketball Video Games has partnered with Totinos to become the first brand to feature in-game advertising.

In the game, Totinos pizzas will appear in the virtual stands during matches. When a player goes to get a slice of pizza, they will see an ad for Totinos. This is a new form of advertisement that allows brands to reach gamers in a completely new way.

Totinos is not the only brand that is interested in in-game advertising. Many other companies are exploring this new form of marketing, and it is likely that we will see more brands appearing in video games in the future.

What brands will be featured in NBA 2K

Totino’s has partnered with NBA 2K for in-game advertising, becoming the first pizza brand to be featured in the popular video game

As part of the partnership, Totino’s will have a branded area within the NBA 2K19 game called “Totino’s Ballers Club”. In the club, players will be able to purchase in-game items using virtual currency

Some of the other brands that will be featured in NBA 2K19 include Gatorade, Foot Locker and New Era.

Why Totinos decided to partner with NBA 2K

Totinos has been a long-time partner of the NBA and we are excited to continue our relationship with the NBA 2K series. As the official pizza of the NBA, we are able to reach a passionate and engaged group of basketball fans through this partnership.

With the NBA 2K series, we are able to extend our reach to an even wider audience and connect with fans in a unique and interactive way. In-game advertising allows us to do just that, while also providing an authentic and immersive experience for gamers.

This partnership also provides an opportunity for Totinos to connect with a new generation of basketball fans We know that the NBA 2K series is popular among millennials and we are excited to engage with this demographic in a way that is relevant to them.

How Totinos will benefit from this partnership

Totino’s has signed a partnership with NBA 2K to place advertising in the game. This will give Totino’s branding exposure to the millions of people who play NBA 2K each day.

The partnership is a great opportunity for Totino’s to reach a wider audience, especially young adults. NBA 2K is one of the most popular video games among adults aged 18-34, and Totino’s will now have a presence in the game.

This isn’t the first time Totino’s has appeared in a video game The brand has also been featured in EA Sports’ Madden NFL and FIFA games.

What NBA 2K players can expect from this partnership

Totinos, the official pizza sponsor of the NBA, has announced a partnership with NBA 2K – one of the most popular basketball video games out there. This partnership will allow Totinos to place in-game advertisements within the
Mycareer mode of NBA 2K21, starting with the 2020-2021 Season This will give players the chance to see Totino’s ads as they progress through their MyCareer, and gives Totino’s a way to reach out to NBA 2K’s large and passionate player base.

How in-game advertising will benefit NBA 2K

Totinos, the pizza brand owned by General Mills, has partnered with NBA 2K to become the first ever major advertiser in the game. The partnership will see Totinos’ in-game branding appearing on virtual billboards and other surfaces inside NBA 2K21 – the latest instalment in the best-selling basketball video game series.

This is a landmark deal for in-game advertising, which is expected to be worth $206 million by 2025, according to Juniper Research. It marks a significant step forward for the fledgling industry, and could pave the way for similar deals between other brands and video game publishers.

The partnership with NBA 2K21 will give Totinos a significant presence within the game world, and is likely to generate a lot of exposure for the brand. In-game advertising is an increasingly popular way for brands to reach young consumers, who are spending more and more time playing video games

According to Nielsen, 42% of NBA 2K21 players are between 18 and 34 years old – making them a key target demographic for Totinos. This demographic is also notoriously difficult to reach through traditional channels such as television and radio.

In-game advertising presents a unique opportunity for brands to connect with young consumers in a meaningful way. This is especially true for sports games like NBA 2K21, which offer a highly immersive and engaging experience that players are deeply invested in.

The partnership between Totinos and NBA 2K21 islikely to be extremely beneficial for both parties involved. It represents a major step forward for in-game advertising, and could pave the way for similar deals between other brands and video game publishers.

What other brands are doing in-game advertising

Other brands are doing in-game advertising
In-game advertising is not new. Coca-Cola has used it. So have McDonald’s, Ford, and Samsung. But the NBA 2K deal is significant because it’s the first time a non-endemic brand has used in-game advertising in such a high-profile way.

The deal is also a sign that in-game advertising is becoming more mainstream. Advertisers are starting to see video games as an effective way to reach young consumers, who are spending more and more time playing games on their phones, consoles, and computers.

In-game advertising is still a relatively small business, but it is growing quickly. According to research firm eMarketer, brands will spend $2.8 billion on in-game advertising this year, up from $1 billion in 2014. By 2021, eMarketer predicts brands will spend $8.2 billion on in-game ads.

The future of in-game advertising

The future of in-game advertising has never been brighter, as evidenced by the recent partnership between Totinos and NBA 2K. This deal will see Totinos pizzas appearing in NBA 2K21, the latest edition of the highly popular basketball video game franchise.

This is a Big Win for Totinos, as NBA 2K has a massive global following. The game is played by millions of people around the world, many of whom are passionate about basketball. This partnership will give Totinos a chance to reach out to this large and engaged audience.

In-game advertising is an incredibly effective way to reach consumers. It is a form of marketing that is still in its infancy, but it is rapidly growing in popularity. Advertisers are starting to realize the potential of reaching consumers while they are immersed in a digital world.

Totinos is not the only company that has partnered with NBA 2K for in-game advertising. In recent years we have seen major brands such as Gatorade, Reebok, and KFC advertising in the game. This just goes to show how big in-game advertising has become.

The partnership between Totinos and NBA 2K is just one example of how in-game advertising is becoming more prevalent. As the technology continues to develop, we can expect to see even more brands jump on board. In-game advertising is the future of marketing, and Totinos is leading the way

Totinos Partners with NBA 2K for In-Game Advertising